2010 Amazon Webstore Review: Overview

• 1 Click Setup Feature
• Customizable Templates
• Integrate with Google Analytics
• Search Engine Friendly
• Fraud Protection Tools

Note: This is an older review of Amazon Webstore done in 2010. To see the latest about what this ecommerce solution has to offer, check out our 2011 Amazon Webstore review.

Amazon Webstore Review: Expert Shopping Cart Review

Based out of Seattle, Washington, Webstore by Amazon is a product from the same company that brings you the most popular ecommerce store on the Internet. You can feel confident using a brand that is known across the world to power your shopping cart experience. In addition you will also reap a variety of benefits from the wide array of services that Amazon can provide you beyond your ecommerce cart. It is a very reliable, powerful and secure shopping cart that will allow you to quickly get started selling your products online.

Setup & Shopping Cart Customization

When you choose to go with Webstore by Amazon you will have the tools you need to design and customize your ecommerce store and shopping cart. The template manager offered will allow you to easily modify the look and feel using a variety of widgets. If you really want to get up and running quickly and do not want to bother with a lot of set up work, then you can leverage the 1-Click setup feature to get going in a zip.

Product Management & Marketing

Creating content on the site and managing your orders and inventory are all very easy to do when you are using Webstore by Amazing. Your shopping cart and ecommerce store will have the robust features you need that allow you to have your products displayed across your storefront. To create content you can utilize a simple WYSIWYG editor that allows you to insert the images of your products and details via HTML and CSS.

Store Marketing & Search Engine Friendliness

Now that you have your Webstore by Amazon up and running, you want people to find your storefront so they can review your products and check purchase them from your shopping cart. This is why you will need marketing and SEO friendly content, which is included in this ecommerce solution. Since you may want to host it on your own domain, Amazon offers a solution that allows your store to be recognized by the search engines as its own entity and not a hybrid URL with the shopping cart provider's name. It has the Meta Tag support needed to allow top search engines to crawl and index your site based on your products. You will also have easy integration with Google™ Analytics so you can analyze your marketing efforts and figure out what works and what does not.

Customer Management & Marketing

When customers come to your storefront powered by Amazon, you will be able to use top promotion tools which entice customers to buy your products. This includes giving them a certain percentage off of an item, free shipping, or adding on a bonus item for free when they purchase a specific product. Another great feature you will have is the option to use a review system where customers can leave feedback in a way that is very similar to Amazon. Reviews make potential customers feel better about buying the product because they can get a sense of what it is like to own from consumers just like them.

Order Processing & Shipments

When a customer is ready to checkout of your shopping cart you will again be able to benefit from partnering with Webstore by Amazon because you will use the same secure check out experience and fraud protection technology that Amazon relies on. During the check out process you can also use the tools to up-sell customers with other products which may be of interest to them. Finally, you can choose "Fullfillment by Amazon" which means that Amazon will handle the shipping calculations for you, taking away the headaches of identifying the best shipping options for your customers.

Shopping Cart Review Conclusion

Don't worry if all of this sounds overwhelming, you will have a great selection of videos and help information to assist you in using all of these amazing features so you can run your ecommerce storefront. One of the best aspects of Webstore by Amazon is its ease of use and setup. Unfortunately, with this ease of use, comes a simplicity in feature set, leaving you with less tools than some would prefer to manage and market customer and products. If you are an experienced etailer, or someone expecting to have a lot of sales, then consider a shopping cart solution that is more robust than Amazon like X-Cart or 3D Cart.