By Mary Weinstein May 13, 2013 Every sales quarter, CPC Strategy conducts a study on the top shopping channels, including Google Shopping on seller metrics such as traffic and revenue. For Q1, Google shopping traffic almost doubled. CPC Strategy’s 2012 Ecommerce Industry Report compares Google Shopping against rival shopping engine Amazon Product Ads. It analyzes [...]

By Susan Delly May 10, 2013 Mother’s Day is a wonderful tradition that is shared between mothers, grandmothers, aunties and other caregivers, with the children and loved ones who have come under their care.  This celebration, in it’s many different forms, has spanned since early time but has been recognized in the USA as “Mother’s [...]

By the ZippyCart eCom team May 7, 2013 Popular social media platforms like Facebook, Google+ and Twitter are growing their active users count by millions. The number of active users on Facebook has totaled up to 700 million while Google+ has 300 million of them. Twitter is also not far behind with around 200 million [...]

By Lanette Willis May 6, 2013 It’s become standard these days for eCommerce platforms to have some kind of dashboard feature. So standard in fact, that it’s easy to assume every dashboard is basically the same, and to overlook the true power and convenience that can be offered by this tool. Not all eCommerce solution [...]

By the ZippyCart eCom team May 1, 2013 There are many ways that you can attract traffic to your online store. What you need to figure out is… which are the most effective ways to generate more traffic from your niche market?  Sure, building an attractive online store with a good e-commerce solution (aka shopping [...]

By Cara Aley April 22, 2013 Bookkeeping is one of what many would consider the necessary evils of running a successful business. But it doesn’t need to come with the stresses that so many of us associate with financial management. We’re here to provide some pointers for making the process a bit easier, and hopefully [...]

By Debbie Allen April 15, 2013 Managing payroll processes can turn into an overwhelming chore that causes nightmares for those responsible. Employees count on receiving their paychecks on time and in the correct amount in order to maintain their lifestyle. Any breakdown in the system can result in huge problems for everyone concerned. The best [...]

By Ricky Tsao April 10, 2013 Editorial calendars are not just for books, magazines or newspapers. Though they have been in existence for ages, their presence today has extended into the world of the web as well. If you want to get the most out of your social media efforts, it’s a good idea to [...]

By Chris Wallace April 8, 2013 Get off the computer and take your business mobile My friend owns a restaurant, and he’s struggling. After enjoying dinner there last week, he sat at my table and talked about the typical problems he’s facing — slow nights and not enough new customers through the door, despite a [...]

By Ricky Tsao March 27, 2013 Years ago, I was a Planogram team member for a Target. My whole job was to influence the customer’s purchase decisions by placing and displaying products in a certain way. From signage to posters, display shelves and in-store advertising, Target put the utmost care and attention to how products [...]

By Kinjal Adeshara March 25, 2013 Nowadays, small and large product based business need ecommerce sites. In 2013, will be flooded with new technologies and it’s important to make sure you online business pages shine. Ecommerce websites will only be considered well structured when users can search for a product easily with smooth navigation. Having a [...]

By Ricky Tsao March 20, 2013 A lot of small to medium businesses consider paid advertising for their online marketing purposes. Typically, an SMB would use a service like Google AdWords. However, the reality is that it can cost a lot to get enough conversions (number of sales, or goals, divided by visits) so you [...]

By Debbie Allen March 18, 2013 Businesses of all sizes can use payroll software programs to handle the processing and calculations of its payroll. In addition to computing payrolls, these software programs can also be used to keep accurate records. In other words, payroll software programs streamline the payroll process. Even in large companies, the [...]

By the ZippyCart eCom team March 13, 2013 Though credit cards are great, they should not be your only online payment options an e-commerce store offers. According to Fred Neff (President, Internet Merchants Association), online payment options can make a huge impact on the number of your online sales. Therefore, it’s vital for e-commerce business [...]