By John Trimble, Head of Search June 17, 2013 With more and more businesses investing in trading online the importance of having an effective warehouse and stock control software is becoming even more key to the difference between profit and loss. If you’re in the process of procuring eCommerce software, how your back office integrates [...]

By Amanda Walters June 10, 2013 When you embark on setting up your business, or even if you are simply focusing on growing your brand, you need to make sure you are engaging your audience. Without engagement, you cannot truly know your audience, you cannot see where you are going right or wrong. The obvious [...]

Google has put the brakes on the use of phone numbers in PPC ads. Like many of the changes made by Google, the announcement was made very quietly. The change was put into effect starting April 1, 2013. If you want to include phone numbers in your PPC ads, you will have to use call [...]

Father’s Day 2013 is almost upon us so it’s time to dig into the wallet and pull out a little appreciation for the man who has always treated you like a son.  This may be your dad, grandpa or another male role model but whoever it is deserves a couple of great father’s day gifts [...]

By Glen B June 3, 2013 The year 2012 was one heck of an exciting and thrilling ride for all Search Engine Optimization Specialists as the challenge of keeping website SEO strategies Panda Proof is a top priority. The year 2013 has welcomed ecommerce website entrepreneurs, web designers and developers, and internet marketing specialists with [...]

By the ZippyCart eCom team May 29, 2013 Do you run an online store?  Thinking about starting one up?  Ok, great… who’s your target audience? Please don’t give an answer like ‘all age groups 18-55’. If your answer is something this vague, you may need help with How to Find the Target Audience for Your [...]

By Andrew Lisa May 27, 2013 Invoicing is something that every business has to do and almost every business owner dreads the most. While collecting money is great, the process by which you collect it takes valuable time and energy away from improving your business and working on your strategy. A slip angers clients and [...]

By Wayne Baumgartner May 20, 2013 Perhaps the most valuable service or product that any business can offer is its customer service. Through the client, a business grows, expands, and succeeds.   This means that customer service skills should be required from all staff members, regardless of their position within a business. While your entire workforce [...]

By Mary Weinstein May 13, 2013 Every sales quarter, CPC Strategy conducts a study on the top shopping channels, including Google Shopping on seller metrics such as traffic and revenue. For Q1, Google shopping traffic almost doubled. CPC Strategy’s 2012 Ecommerce Industry Report compares Google Shopping against rival shopping engine Amazon Product Ads. It analyzes [...]

A day to celebrate! Mother’s Day is a wonderful tradition that is shared between mothers, grandmothers, aunties and other caregivers, with the children and loved ones who have come under their care.  This celebration, in it’s many different forms, has spanned since early time but has been recognized in the USA as “Mother’s Day” since [...]

By the ZippyCart eCom team May 7, 2013 Popular social media platforms like Facebook, Google+ and Twitter are growing their active users count by millions. The number of active users on Facebook has totaled up to 700 million while Google+ has 300 million of them. Twitter is also not far behind with around 200 million [...]

By Lanette Willis May 6, 2013 It’s become standard these days for eCommerce platforms to have some kind of dashboard feature. So standard in fact, that it’s easy to assume every dashboard is basically the same, and to overlook the true power and convenience that can be offered by this tool. Not all eCommerce solution [...]

By the ZippyCart eCom team May 1, 2013 There are many ways that you can attract traffic to your online store. What you need to figure out is… which are the most effective ways to generate more traffic from your niche market?  Sure, building an attractive online store with a good e-commerce solution (aka shopping [...]

By Cara Aley April 22, 2013 Bookkeeping is one of what many would consider the necessary evils of running a successful business. But it doesn’t need to come with the stresses that so many of us associate with financial management. We’re here to provide some pointers for making the process a bit easier, and hopefully [...]