By Susan Delly May 12th, 2012 Mother’s Day is a beautiful day that revolves around the celebration of motherhood and appreciation of maternal bonds.  For many of us however, celebrating Mother’s Day is something we do on autopilot.  We get her a card, a gift, take her out to a nice dinner or let her [...]

By Susan Delly May 9, 2012 The 2012 eCommerce Software review season is underway here at ZippyCart and we have some exciting things planned for this summer and beyond!  We are putting 100% of our energy into the review process and our Ecommerce News Blog and have concentrated our focus on the needs of small [...]

March 7th, 2012 By Edmond Hong Often big marketing comes to mind when you consider small business, and perhaps you are right to think that way. The scope has changed significantly since the introduction of the Internet. The opportunities for business the Internet has fashioned are unrestricted. Staying ahead of the wave is the secret [...]

May 5th, 2012 By Susan D Other than being the newest online buzz, what is social gifting? Social Gifting is an interesting new marketing idea that can be used in 2 ways. It can help a group of friends to get together and give a large gift card for a someone’s upcoming celebration (instead of [...]

April 30, 2012 By Matt Bramowicz Business is not what it used to be. While in the past it may have been acceptable practice for a small or medium-sized business to cater only to its native language market, it is no longer the case.  From the onset, small businesses are already at a disadvantage.  Whether [...]

March 25, 2012 By Susan D Marketing strategies come and go as current trends and customer demands change.  Today, one of the most popular ticket items for online marketing is the coupon code… aka promo, voucher, or discount code.  They’ve proven themselves to be an effective sales incentive as they help with customer acquisition, sales completion [...]

April 23, 2012 By Guest Author There are so many things involved in owning your own online shop.  Customer acquisition, product management, shopping cart software, and shipping costs are just a few of the big concerns!  After you’ve got everything set-up and settled in, you get to start making decisions about shipping.  Shipping costs can [...]

April 14th, 2012 By Susan Delly What happens when you buy something online?  To the average consumer, it’s a simple process of adding an item to the virtual shopping cart and pressing the ‘buy now’ button… but what really happens? The truth is, your simple check-out process is a series of steps that go through [...]

April 7, 2012 By Susan Delly Do You Have the Right Sales Message for Your Online Store? Welcome to the world of online commerce. In this digital world, your ability to sell is almost entirely dependent on the effectiveness of your website’s sales messages. Are you delivering an effective message? It’s challenge enough to take [...]

April 2, 2012 By John Trimble With more and more businesses dealing online, having effective inventory management software is key to handling the difference between profit and loss. If you’re in the process of selecting a stock control eCommerce software, you should pay special attention to how your back office integrates while reviewing solutions.  There [...]

March 26th, 2012 By Ken Levy Personalized product recommendation is a great tool for bringing tailored new product suggestions to a consumer who is in the process of shopping online.  It is used to suggest products to buy with with the current product choice and can convert a ‘window shopper’ into a buyer if their [...]

March 18, 2012 By Susan D Online sales are taking over.  From 2002 to 2011, annual ecommerce spending went from 72 billion to over 256 billion, according to comScore Internet Marketing Research Company.   This surge in online consumer activity has brought about millions of virtual stores and some stiff competition amongst retailers.  Because of this, [...]

March 5, 2012 By Susan D There’s a new player in town, a traffic-driving heavy hitter that goes by the name of Pinterest.com. If you haven’t heard of it already, you soon will. Social media-minded eCommerce owners may be especially interested as Pinterest can help market their online store. In fact, some small business owners have reported a [...]

March 1, 2012 By Diana Maria Google is the leading name in search domain and with its social networking site, Google is set to take a major share of the social market. Although they do not have a business page for marketers, its features are being utilized by strategists all over the world. Once Google+ [...]

February 3, 2012 By Richard Fisher Building a website and keeping it running is one thing but maintaining it is another. It is crucial to keep constantly change your website design. As time passes, the taste and preference of countless internet users change. Furthermore, integrating the latest internet trend into your website design can be [...]