Ecommerce Trend of Personalized Products Continues to Grow

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August 25, 2009
Op Ed By the ZippyCart Shopping Carts Content Team

Being able to personalize a product has been gaining huge popularity over the past few years for ecommerce start ups. One of the first areas to see strong success in this space would have to be the customized t-shirt industry. The ability to upload a logo, text, or a picture to be placed on a variety of shirts has proven to be a solid ecommerce model. Leaders in the space like Zazzle.com, CafePress.com, and Spreadshirt.com have also expanded their product line to a wide array of items like skateboards, ties, shoes, clocks, and aprons. Consumers feel empowered as they can pick all of the details about their product so that it is unique. Some shoppers just like to buy designs made by others to have something that is uncommon.

Another company who focuses on personalized products on demand is Skinit.com who specializes in all kinds of electronic devices. Consumers first select which product they want to personalize like a cell phone, laptop, camcorder, or mp3 player. Then they can choose from existing designs in their ecommerce store or upload their own image to be used for the skin, which can be applied to their electronic device. Skinit also has a companion site called SkinitWallskins.com where you can buy stock or customize photo-quality life-sized wall decals that can easily be applied and removed. If you like art, another option is to upload your photos and have them printed on canvas at a site like Canvasondemand.com.

One of the newest entrants into the space is Bottlewraps.com which offers consumers the ability to buy full color, vinyl wraps for any straight sided, 1 liter water bottle. Everywhere you go people carry aluminum water bottles and they only come in so many options, so now consumers have a store to make custom designs.