Canadian Born Ecommerce Gadget SmartSwipe Comes to the US

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August 27, 2009
By the ZippyCart Shopping Carts Content Team

Shopping online can be stressful for many consumers because they are transmitting their personal data and credit card information over the Internet. Well now shoppers in the US will have access to SmartSwipe, which adds a layer of protection into your online shopping experience by allowing you to swipe your credit card as opposed to typing it in. Swiping your card through the device scrambles your credit card data so that the number never appears on the screen. It displays as a bunch of “xxx’s” and the real number is only reveled after it reaches the merchant. While this does help with data security, it does not necessarily protect the most common types of identity theft. Most credit card numbers are typically stolen from huge databases controlled by banks or retailers. So if you want another way to protect your identity you should look at a product like LifeLock which helps you stop identity theft.

Some people do worry however that the SmartSwipe device might make it too easy for people to shop online. In the near future, from the convenience of your own home, you can go swipe crazy and quickly buy anything you want where as now you have to be more conscious about it as you type in your credit card number. Therefore it could lead to more impulse buying, but hopefully consumers use the SmartSwipe gadget wisely when making online purchases.

Many wonder how SmartSwipe will combine with a 1 page checkout process as well. Combining the two could increase sales for online merchants while decreasing sales for brick and mortar stores. Ecommerce giant, Amazon, already makes it very easy for customers to checkout with just a click, which is also available via Webstore by Amazon for those looking to open an online store.