September 09, 2009
By the ZippyCart Shopping Carts Content Team
There are a variety of websites that provide you coupon codes to use when checking out of your shopping cart at various online retail sites. The frustrating part is that many of these coupon codes are often expired and customers do not get the intended discount. A recent study conducted by Harris Interactive, which was commissioned by Coupon Craze, indicated that 94% of online shoppers have had an expired or invalid coupon code of which 57% have continued with their purchase despite not being able to use the coupon. This study also confirmed that more affluent adults or adults with higher education are more likely to shop online. Coupon Craze is one of more popular coupon comparison sites like CouponMom, RetailMeNot, and CouponShack. One of the leading sites in the smart phone coupon space is 8coupons where you can get text message coupons that you later show to the cashier when checking out in a brick and mortar retail store.
The Promotion Marketing Association reported that September happens to be National Coupon Month. So if you were not aware of this, then September is your month to start using coupons online to help get the best price possible. As an ecommerce store owner you should have the ability to provide coupon codes to your customers, which is a great way to help drive up sales for the holiday shopping season. If you do not have an online store with coupon code capabilities, then you should review some of our top shopping carts to find out if there is a better ecommerce solution for your business.
Nick was born and raised in California, but has been working the dot com scene in Seattle for many years. He co-founded ZippyCart back in 2009, and now works here full-time. Nick wears many hats at ZippyCart, including producing content for our Ecommerce News blog. Nick loves photography and the outdoors, so when not working on ZippyCart you can find him out and about in Seattle.
