September 16, 2009
By the ZippyCart Shopping Carts Content Team
Faberge, the legendary Russian designer of very expensive jeweled eggs, has decided to part ways with their traditional method of selling merchandise via a network of boutiques and move to the online space. Of course those eggs are no longer in production and won’t be sold online, but the company has long been focused on high end jewelry. In an effort to expand their reach to their customers, Faberge has launched an online store to sell their luxury items. Their ecommerce shopping site will provide their wealthy customers with 24/7 personal sales advisers. This shopping experience is far from the traditional ecommerce store where you just throw things in your shopping cart. The Faberge personal sales advisers are there to talk to about the jewelry, create virtual showrooms, and if needed, fly in to meet the customer and show them items in person. High net worth shoppers enjoy their privacy and buying items online from the convenience of their home is becoming an increasingly popular trend.
When you go to www.faberge.com, you have the option to view or skip a long animation where a rabbit chases an egg. While it looks very professional it seems very out of place for a site where the prices of the jewelry collection range from $58,000 to $10 million. Some of the items for sale include a Charmeuse Bracelet for $284,000, a Katharina Aqua Ring for $116,000, and a Vagabounde Rouge Ring for $342,000. Despite rough economic times, Faberge hopes that the new ecommerce site will be a success among their affluent customers.
Nick was born and raised in California, but has been working the dot com scene in Seattle for many years. He co-founded ZippyCart back in 2009, and now works here full-time. Nick wears many hats at ZippyCart, including producing content for our Ecommerce News blog. Nick loves photography and the outdoors, so when not working on ZippyCart you can find him out and about in Seattle.
