September 17, 2009
By the ZippyCart Shopping Carts Content Team
Ebay wants to grow their market share in the European Union and, in an effort to help improve the laws to help them sell online, they had 750,000 Ebay users sign a petition. The petition handed to the European Parliament urges the government to reform the laws to prevent companies from blocking online sales. Companies like Ebay and Amazon really want to expand their business operations into the European market, but these laws are preventing them from selling many brands via their online ecommerce stores. The law in question, which Ebay feels is unjust, allows luxury goods manufacturers to decide who they want to sell their products online. The petition Ebay submitted says manufacturers should not be able to “insist that Internet retailers must have an offline retail store before they can sell online”.
Some luxury goods manufacturers in Europe feel that the exclusivity of their brand is part of the allure and price which is why they are so hesitant to let companies like Amazon and Ebay sell their goods online. Luxury goods companies also want to protect their image and are worried about what will happen when they lose some control of their goods being sold online. Ebay has been in trouble in the past over the sales of fake products on the site. In 2008 a French court ordered Ebay to pay approximately £37m to LVMH over counterfeit online sales. The European Commission is currently reviewing everything, but there are no details yet on when they will provide an update.
Scott is an avid fan of all things ecommerce. His claim to fame is that he "puts the Zip in ZippyCart." He considers himself the world-wide number one reader of TechCrunch, C|Net, and The Ecommerce Times. Scott has worked in the SEO industry for many years, but found himself always shifting his focus to review sites and ecommerce blogs. When we decided to start the ZippyCart Ecommerce news, Scott was an obvious fit. He handles most of our OpEds as he is a very opinionated guy. Scott is also our Twitter guy, so don't hesitate to send him a tweet if you see him online.
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