October 5, 2009
By the ZippyCart Shopping Carts Content Team
Tesco is already one of the biggest retailers in the UK and fans of the store will no longer have to go to a retail location to purchase clothing, because of the creation of an online clothing store. You can already shop online at Tesco for a variety of things like groceries, wine, books, and toys, but the addition of clothing will really help them gain market share in the UK. Tesco is already estimated to be in position four as a clothing retailer by volume of goods sold and a 3% market share. Current annual clothing sales at Tesco account for just over one billion pounds. On top of capitalizing on the forth quarter holiday shopping season, the launch of an online clothing division will expand their reach to more rural parts of the UK who do not retail Tesco stores with a wide variety of clothing options.
In order to expand clothing sales for Tesco, they either have to build larger retail stores or grow online sales, which has significantly lower overhead. Roughly 60% of the clothing inventory is unavailable in about 80% of their retail locations which makes it tough for everyone to get the exact item they desire. The new clothing ecommerce site has a sleek user friendly design that makes it easy for even the novice online shopper to be able to browse the clothes and find the items which they would like to purchase. Not only does the site carry branded goods from top companies like Nike or Timberland, they also plan to expand their own house line which has a much higher profit margin. Check out http://www.clothingattesco.com/ and see what the buzz is all about.
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
