Mattel Debuts New Ecommerce Site

•  
•  
• Share
•  
• Email

October 22, 2009
By the ZippyCart Shopping Carts Content Team

Mattel Inc launched their first ever ecommerce site called MattelShop.com where shoppers can have a unique experience by browsing only products from Mattel. Not only does the site have a variety of information and content about everything that is Mattel, it is also interactive with a social component. The site is not just for kids as it gives parents and grandparents a better way to connect with their children and browse all the potential items that they could get them for a birthday or holiday. Mattel built and designed the ecommerce website with the user in mind, making it as easy as possible for anyone who lands on the homepage to find their way around so they can review the products they are interesting in.

One of the popular social features is the ShopTogether option, which lets friends and family group shop from anywhere in the world as long as they can get onto a computer and the ecommerce website. Another one of the unique features to the site is ConciseClick, which is a rollover-and-click technology that takes place when watching a video and provides users a description, price, and chance to put the items in their shopping cart. Mattel is also recommending users become fans of them on their Facebook fan-page so they can stay up to date on the latest and greatest activities.

Check out the ecommerce site today and browse their amazing selection of toys, dolls, and games for boys, girls, and adults. You can also sort by top brands like Barbie, Hot Wheels or Disney if you only want to view a certain subset of Mattel products. With the Holiday season closing in, more and more retailers are stepping up their ecommerce presence so that they can capitalize on the influx of shoppers searching online for new holiday products and gifts.