October 26, 2009
By the ZippyCart Shopping Carts Content Team
Writing for an audience that visits your ecommerce website does not have to be difficult if you follow some simple tips to help produce your content and, in turn, grow your traffic. An ecommerce site needs traffic to generate sales, and keeping your site up-to-date with current content will help customers find your storefront. People typically think that all business writing needs to be very technical and complicated, but ecommerce sites are not the usual writing target and need to be treated in a unique manner. Below we have complied a list of helpful tips that will help you with your ecommerce writing.
Keep it Simple — The only writing on your ecommerce site that should be technical includes product detail pages, privacy policy, terms and conditions, and other legal information. Outside of that, you need to keep the content simple and casual so it can be quickly understood by a wide range of people. Use common words that almost anyone can understand so that people can relate to the content which will make them more inclined to complete a purchase from your shopping cart.
Be Concise and Direct — There is no need to show people what an amazing vocabulary you have as that is not your goal. Your goal is to drive visitors to your site and make them want to check out and make a purchase from your shopping cart. If you have complicated phrases and long verbose sentences, then the majority of readers will be put off as they want to quickly get the information they need to determine if they want to make a purchase from your ecommerce store.
Write The Way You Speak — A personable tone can go a long way when you are trying to relate to your audience so that they enjoy your ecommerce storefront. While a purchase from an ecommerce store is still a business transaction, it is via a medium that is much more casual than a brick and mortar storefront. Do not use too much slang or sound sloppy, but be yourself and let your personality come across and it will go a long way towards building a loyal following for your ecommerce store.
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
