Google Launches Commerce Search Engine: Google Commerce

•  
•  
• Share
•  
• Email

November 5, 2009
By the ZippyCart Shopping Carts Content Team

Google is looking to entrench itself deeper within the ecommerce world as a service provider. They have been successful with Google Checkout for some time, but now look to offer merchants even more to help their ecommerce store with a commerce specific search engine. The product is brand new and there are not a lot of details about the pricing as of yet, but essentially Google wants to offer your users a superior search experience so that they can find what they are looking for right away and do not abandon your ecommerce store. If your current search engine on your ecommerce site is sub par or you do not have one at all, then it might be a good idea to check out Google Commerce as it can allow customers to filter results by category, price, brand or other attributes. Having a more robust ecommerce search engine is the perfect way to increase conversions and sales. You spend all the time, effort, and money to get visitors to your site so why not offer them a search engine that will help them find the product they want so they can quickly check out of your ecommerce shopping cart.

With the holiday shopping season rapidly approaching, Google plans on offering Webinars for interested merchants on November 12, November 17, and December 3. The real question that is yet to be answered is what kind of lift the Google Commerce search engine will give your ecommerce storefront, and is it enough to justify the cost. Website owners have long been able to implement a standard search engine on their sites, but this commerce focused search engine from Google is the first of its kind. Over the next few weeks we should expect to see much more coverage of Google Commerce and feedback from what ecommerce merchants think about the product.