December 18, 2009
By the ZippyCart Shopping Carts Content Team
Almost all ecommerce sites drive traffic to their stores by ranking well organically for their relevant terms and also buying some pay per click traffic to bring in targeted users. However most ecommerce sites do not utilize video as a method of driving traffic and ultimately sales to their store. Not only does it add more content to your website, but it also is a fun and visual way to showcase your products for your customers. Having video on your site will help keep it unique and differentiate it from other ecommerce sites in your niche. Recently, ReelSEO wrote a great blog post entitled 7 Tips for Adding Website Videos that Sell Products. Below we have complied some of those tips on how to best use video on your ecommerce site so that it can help you increase sales. Visit ReelSEO to view all 7.
Make Short Videos Highlighting Top Products
You do not want to spend time and effort making videos for products on your site which are not very popular. Focus on your top sellers and add video regarding those products, which should help you stay strong for sales of those items. These videos do not need to be very long as most people have short attention spans so they want to have a quick understanding of the product. Even a very complicated product that needs explaining or demonstration should be no more than 90 seconds long. Do your best to limit them to 60 seconds if possible.
Add Captions to Help Conversion Rates
It does not take much effort to add some conversion focused captions to your videos. Research has shown that captions have a positive increase on conversion rate of the video as compared to one without captions. Just highlight the benefits of the product or the design to help get customers excited about buying the product from your site.
Include Videos Within Your Search Results
If you are going to spend the time and effort to create videos for your top products, then you need to make sure they appear in the search results of your site. People like to see a wide array of content about products they want to buy, including reviews, pictures, and video. Make it easy for users to find your videos when searching your site will help boost your sales for those products.
Scott is an avid fan of all things ecommerce. His claim to fame is that he "puts the Zip in ZippyCart." He considers himself the world-wide number one reader of TechCrunch, C|Net, and The Ecommerce Times. Scott has worked in the SEO industry for many years, but found himself always shifting his focus to review sites and ecommerce blogs. When we decided to start the ZippyCart Ecommerce news, Scott was an obvious fit. He handles most of our OpEds as he is a very opinionated guy. Scott is also our Twitter guy, so don't hesitate to send him a tweet if you see him online.
