December 24, 2009
By the ZippyCart Shopping Carts Content Team
With only one shopping day left of the holiday season, many consumers are scrambling to get quick last minute gifts. People who are used to giving gift cards during the holidays are finding themselves in a bind with snowstorms keeping the East coast from driving and traffic jams packing the West. Because of this, one online retailer is just starting to pick up their sales while the other major online merchants are now dying down. GiftCards.com is a unique ecommerce storefront that allows people to purchase personalized gift cards for friends, family, and coworkers and this year their product portfolio includes virtual gift cards for the last minute shopper. Their Visa Virtual Gift Card is sent electronically to the buyer and can even be sent in an eCard as a gift. It is used for online purchases or phone orders, which is a great option for someone searching for after Christmas bargains on sites like Amazon.
Beyond the solutions offered for last minute shoppers, GiftCards.com also provides solutions for those who received an unwanted gift card as a holiday gift. For instance, this writer is constantly given a gift card for Kohls every year. While it’s a great gesture, I live nowhere near a Kohls, so the card always goes unspent. GiftCards.com has a solution to this problem. They will buy any unwanted gift card in exchange for cash! This means a forgotten Kohls gift card can become usable cash in my pocket. This also works for gift cards with any remaining balance, large or small.
Because of these two great options for both last minute shoppers and the grateful, yet non-practical, gift receivers, GiftCards.com sees sales numbers through the holidays while other merchants slow down considerably. While this might not give them a leg up on the competition throughout the year, it definitely should in the month of December.
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
