January 22, 2010
Op Ed By the ZippyCart Ecommerce Software Content Team
Running a successful ecommerce business is hard work, but sometimes you need to have a little fun. We thought it would be great to provide some informative ecommerce tips and advice, but with a comical twist. Many have read interesting Chuck Norris facts, but no one knows the hidden secrets surrounding his ecommerce site. ZippyCart did some investigation and we found out how Chuck Norris really runs his ecommerce site. However we do not recommend you attempt or try any of the Chuck Norris ecommerce tips, and prefer you review the ZippyCart tips for your online storefront.
Chuck-Commerce: Chuck Norris doesn’t need to advertise or market his ecommerce site. People buy products from Chuck Norris or catch a kick to the face.
ZippyCart: ZippyCart suggests that you work on your SEO, in addition to other marketing and advertising efforts to ensure people know about your ecommerce site and what products are on sale. Using advertising channels like Google Adwords, Marchex, or Miva is crucial to try and generate revenue for most ecommerce sites.
Chuck-Commerce: Chuck Norris doesn’t use Fedex or UPS, he uses the Chuck Express, which entails a round house kick to deliver every product direct to customer.
ZippyCart: ZippyCart thinks that providing customers with real shipping options is a must. Partner with an ecommerce software provider who allows you to use multiple shippers. Also look into drop shipping partners as a way to reduce your cost and decrease shipping times for customers.
Chuck-Commerce: The #1 seller at Chuck Norris’s ecommerce site is PAIN. You can order it up for free in a variety of sizes, and it can be delivered anytime of the day.
ZippyCart: Customers do care what the top sellers are at your ecommerce store. Many ecommerce sites may have thousands of products but only a small percentage of them generate the bulk of the sales. Free shipping might be a good idea, but giving up products for free probably won’t help your ecommerce site make any profit.
Chuck-Commerce: Products only have one picture for customers to view on Chuck Norris’s ecommerce site: his sparkling smile. Customers who want more pictures will have to arrange a meeting with Chuck Norris’s fists.
ZippyCart: Showing multiple product images with the ability to zoom in is crucial to close sales as customers want to get a true depiction of what they are intending to purchase. Video is another great way to showcase your products to visitors so they can feel comfortable with their purchase.
Chuck-Commerce: Chuck Norris does have traditional customer service for his ecommerce store. Customers with issues can see the complaint department located at the bottom of Chucks cowboy boot.
ZippyCart: Customer service is vital to any ecommerce store and it is recommended that you have multiple ways for people to contact your business. Twitter is another great way to provide customer service to people if they have a question or concern.
Nick was born and raised in California, but has been working the dot com scene in Seattle for many years. He co-founded ZippyCart back in 2009, and now works here full-time. Nick wears many hats at ZippyCart, including producing content for our Ecommerce News blog. Nick loves photography and the outdoors, so when not working on ZippyCart you can find him out and about in Seattle.
