February 09, 2010
Op Ed Guest Post By Steve Koss, Local-Marketplace.com
We asked Steve Koss of Local-Marketplace.com to provide our readers with some inspirational words of wisdom with regards to getting into the ecommerce space. Many small businesses keep planning to enter ecommerce, but do not know what value it brings or what steps to take first. Steve sums up the options available and the need to find the right experts in this informative Op Ed.
By redefining “Shopping Local.”
Think Local :: Sell Global™
Redefining shopping locally to help local merchants increase revenues and helping cities across America in economic recovery, job creation, and sustainability is the ecommerce creed as a great equalizer to small businesses.
The big box stores, such as Walmart and Sears are dipping into the well of ecommerce through innovation processes creating e-Marketplaces. McKinsey Quarterly reports that innovation is a key driving force sweeping across America to gain competitive advantage. E-commerce and SEO Pro, Dave Naves, Founder, Local-Marketplace.com coined Think Local :: Sell Global™ to awaken small businesses to get into the ecommerce game for business survival. Thinking global can mean selling a product or service online locally or across the country. And local governments take heed: City-based, e-Commerce Marketplaces are the answer to your woes! If executed correctly, you can take back what has been taken away… your tax-base!
E-commerce allows local merchants to operate within the four E’s of strategy and take the field with the greenest solution on the planet. There is nothing “Greener” than electronic commerce and viability of the 3Ps: Profit, People, Planet for the triple bottom-line effect. Selecting the right ecommerce process/solution is a critical success factor. There must be trust, transparency, and shared goals in the collaboration, the vendor becomes the technology department and the business acquires a road map to seize new revenues and cash flow.
Merchants often think of local as a tight area radius around which to market their business and many lack the funds or people to manage technology systems. These merchants must be engaged to embrace, but also be enlightened at the same time, that in Web 2.0 it is ALL about products and services…not business first. Small business owners are often the biggest obstacle in completing a sale online. The right ecommerce process/solution can change that!
With many calling themselves “Experts” these days, why would this solution be any different?
Ask yourself this question: If your car needed service, who would you trust…the car salesman or the mechanic? Find an ecommerce team that has been working under the hoods of countless successful websites, supercharging e-commerce engines, and kicking the social media tires… then find your answer.
Blog: http://local-marketplace.com/online-local-city-marketplaces/blog/
Twitter: http://twitter.com/stevekoss
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