February 11, 2010
By the ZippyCart Ecommerce Software Content Team
Since 2007, Domino’s Pizza has been trying to push the envelope by letting customers order online via their mobile phone or personal computer, but the mobile customers have really skyrocketed over the past year helping Domino’s surpass $1 billion in sales. 2009 was a very good year for online sales of Domino’s Pizza as they launched their Pizza Tracker application, which allows customers to watch the progress of their order in real time. Customers using the application first see the name of who is making the order, then they see the name of who is delivering it, all with time lines so they can track when an order will arrive. Domino’s closed out 2009 with one of the biggest events in the history of the company, as they announced a complete change to their core pizza recipe by adding a garlic seasoned crust, sweeter sauce, and better quality cheese. Maybe it was the press of the new Domino’s Pizza recipe, or the easy ecommerce store, but the recent Super Bowl was a huge success for the company as they said there were over 160,000 orders just this last Sunday for the Super Bowl. Domino’s also said there were more than 1,000 customers a minute visiting the site right before the start of the Super Bowl kickoff.
Overall, Domino’s Pizza is the top online pizza ordering system in the U.S., ahead of Papa John’s and Pizza Hut. In addition, the online sales for Domino’s already represent roughly 20% of their overall orders, which is an amazing accomplishment seeing as their online system was only founded in 2007. The most recent data shows that the company has about $1.37 billion in annual revenue across their 8,000+ pizza stores. Domino’s is so proud of their online sales success that they decided to give back some love by offering a FREE 2-piece order of Chocolate Lava Crunch Cakes to anyone who enters the promotional code “HUG” when checking out of their shopping cart on Valentines Day, February 14th. This offer is valid only with an online purchase and is available only while supplies last at participating stores.
Nick was born and raised in California, but has been working the dot com scene in Seattle for many years. He co-founded ZippyCart back in 2009, and now works here full-time. Nick wears many hats at ZippyCart, including producing content for our Ecommerce News blog. Nick loves photography and the outdoors, so when not working on ZippyCart you can find him out and about in Seattle.
It`s amazing how Domino`s started with brothers working together and after one of them got out of the business, this corporation became so huge.