March 10, 2010
Guest Post By Mike Darnell, Social Media Manager for Treepodia
With the economy being what it is, responsible moms are making it their business to find out everything there is to know about the products they need to purchase for their families. A good indication for this trend is the increasing proliferation of sites dedicated and related to baby products, including a ton of “mommy-perspective” blogs, review sites, and tipoff sites that all share information about baby products – new, old, and everything in between.
Reviews speed up Purchasing
Product ratings and consumer reviews are viewed as reliable sources of information by a wide range of consumers and Mothers to young children often see them as the most important factor in making a decision to buy. Information is required not only regarding the product’s features and price, but also about its quality, safety, and overall customer satisfaction.
Or, as a recent eMarketer article put it “Moms Place Trust in Other Consumers.” The article states:
“[o]nline moms doing product research put their faith in descriptions from consumers nearly 12 times more.”
64% of Moms are watching product videos already
According to eMarketer’s article, video has come to take a dominant position in swaying mothers’ decision making processes:
“Nearly 64% of respondents had watched a user-generated video review, and more than three-quarters of that group said it helped them make a purchase decision—either for or against a product or brand.”
It’s important to note that:
1. This emphasizes the need to have your products available everywhere customers are searching. In other words, for full coverage, you need to make sure your products come up in a search on any one of the major video portals. This was the prime motivation we at Treepodia used when we developed our Video Distributor platform.
2. It reinforces the reliability factor video helps you attain. For example, one of our clients, BedBathStore.com, recognizing the fact that today’s parents conduct their research online, decided to add product videos to their entire line of children’s products. The results speak for themselves, with a 69% increase in sales of products that include video, an increase in product page engagement, and an overall growth in organic search traffic.
In short you shouldn’t need your mama to spell this one out for you:
Product videos are a great way to reach today’s enlightened parents!
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
