March 29, 2010
By the ZippyCart Ecommerce Software Reviews Content Team
If you have an ecommerce store, then it is a must to have a blog as a way to communicate with your customers. However it can be tough to always come up with new topics for your ecommerce blog. We have complied a variety of ideas below that will help you produce some new content on your ecommerce blog, so your customers will have a reason to keep checking back to see what is new.
Provide tips for online shoppers
Online shoppers do not buy from your ecommerce site alone, so do not be afraid to provide your customers with some tips for shopping online. Let them know about your favorite coupon code sites or shopping comparison engines that will help them to get a great deal. If you provide great tips, then customers will come back and read your ecommerce blog and buy from your online store.
Poll your blog readers
Now that you have a loyal following on your ecommerce blog, why not poll them and ask about their online shopping habits or things they want to see on your site. One example might be to poll them on their favorite website for finding coupon codes, or poll them on what items they like to buy online.
Video, Video, Video
As an ecommerce blog, there are a number of video related pieces of content you can add that will be entertaining and useful for your readers. Try adding video of new products, an office tour, company events, or even interviews with your staff. This will help your ecommerce blog stand out and give readers content that is unique.
Promote a special sale
A great way to show appreciation to your loyal ecommerce blog readers is to offer them a special sale or deal one day. You can announce this via your ecommerce blog and provide a special link for customers to get exclusive access to a sale.
Customer questions
Sometimes a customer has a very insightful or useful question that is worth sharing with the masses via your ecommerce blog. Why not turn an email you answered for a customer into a useful blog post? This will give customers extra insight into a question which they may have wanted to ask, but now do not need to as they already know the answer.
Nick was born and raised in California, but has been working the dot com scene in Seattle for many years. He co-founded ZippyCart back in 2009, and now works here full-time. Nick wears many hats at ZippyCart, including producing content for our Ecommerce News blog. Nick loves photography and the outdoors, so when not working on ZippyCart you can find him out and about in Seattle.
