May 17, 2010
By the ZippyCart Ecommerce Software Reviews Content Team
At the beginning of this year, Google launched an ecommerce phone store to sell their own Nexus One handset to people directly. However sales of the Google Nexus One were very poor, with only 135,000 units sold in the first 74 days. Whereas other popular smart phones like the iPhone have sold millions during their initial launch period. Google is not giving up with the mobile space, and instead it is reported that these Nexus One smart phones will start to be available in retail stores very soon. Consumers are warming up to the Android platform, but buying a phone direct from Google to run Android was not a success. It has never been a strength of Google to sell direct to consumers, as their main ecommerce effort to date is their online store selling Google and YouTube themed gear.
Another reason why the Google Nexus One and their smart phone ecommerce store did not succeed was poor marketing. There was very little buzz created at the start of the year when Google debuted their ecommerce phone store, however Google traditionally does not spend a lot of money advertising. Unfortunately this venture is one that needed more advertising dollars behind it, so the word could get out about how great this smart phone is when paired with the Android platform. It is unclear if Google will revisit their ecommerce phone store, or just stick to pushing adoption of the Android platform via smart phones sold at mobile retailers. Android based smart phones are gaining in popularity, now clearly leading the way with the Apple iPhone as the go to choices for smart phone fanatics.
Nick was born and raised in California, but has been working the dot com scene in Seattle for many years. He co-founded ZippyCart back in 2009, and now works here full-time. Nick wears many hats at ZippyCart, including producing content for our Ecommerce News blog. Nick loves photography and the outdoors, so when not working on ZippyCart you can find him out and about in Seattle.
