August 30, 2010
By the ZippyCart Shopping Cart Reviews Content Team
In an effort to keep up with the demands of online merchants, Desert Dog Marketing is launching Pinnacle Cart Version 3.7.5, which is the newest version of their ecommerce software solution. As Black Friday and Cyber Monday near, merchants are gearing up to make sure that their online store is prepared to handle the influx of traffic. More specifically, online merchants want to make sure that they have the right features in their ecommerce software solution so that they can convert visitors into paying customers. One of the hottest topics of concern for merchants this year has been shopping cart abandonment, and the new and improved features in Pinnacle Cart Version 3.7.5 should help combat this issue. Pinnacle Cart merchants are quickly migrating to the new version, as they want to start investigating the new and improved features, to figure out how they can best use them in their online store.
One of the big improvements in Pinnacle Cart Version 3.7.5 is the update of their one-page checkout process, which is now more intuitive and faster and should aid in more customers checking out of a storefront’s online shopping cart. Additionally Pinnacle Cart added drift marketing features to help address shopping cart abandonment, by allowing merchants to contact their customers at set intervals after they abandon. Merchants are excited about this feature, as they want to convert as many visitors as possible to paying customers during the upcoming holiday shopping season. Other features in Pinnacle Cart Version 3.7.5 include Mail Chimp Integration, a bulk loading tool, additional design templates, plus an improved API to help with product syndication. Next up for Pinnacle Cart is the addition of social commerce tools, which are expected to release before the end of the year.
Nick was born and raised in California, but has been working the dot com scene in Seattle for many years. He co-founded ZippyCart back in 2009, and now works here full-time. Nick wears many hats at ZippyCart, including producing content for our Ecommerce News blog. Nick loves photography and the outdoors, so when not working on ZippyCart you can find him out and about in Seattle.
