Amazon Pushes Out Kindle 3 Shipping Date Again

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September 7, 2010
By the ZippyCart Shopping Cart Reviews Content Team

The new Kindle 3 was a hot seller right from the start, as Amazon quickly sold out of the ereader only a few days into August. This took place when the ereader was in a pre-order status, and ever since this occurred the Kindle 3 has been selling faster than it can ship. Consumers who purchased the ereader right when it went on pre-order started to receive the unit at the end of August, but new orders have been coming with an expected ship date of September 17, or before. Now the estimated Kindle 3 shipping date has been pushed out a few more days to September 20th. This applies to the the Wi-Fi + 3G Kindle for $189 and a Wi-Fi only Kindle for $139.

Not only is Amazon trying to fulfill current Kindle 3 orders, but they also have to supply inventory to Staples retail stores this Fall. Staples plans to carry the Wi-Fi + 3G Kindle and Wi-Fi only Kindle at first, with the 9.7-inch Kindle DX coming later in the year. Additionally the Kindle is a very popular item for the holiday shopping season, but there are other companies with ereaders on the market that are looking to attract the same customers considering a Kindle. The new versions of the Sony Reader Pocket Edition are now on pre-order, with an estimated availability around September 16. They upgraded their 5-inch Pocket Edition ereader from the PRS-300 to PRS-350 and the Touch Edition ereader goes from the PRS-600 to PRS-650. Barnes and Noble is also still a competitor in the ereader battle, and both of their Nook ereaders are currently available to ship. Last holiday season, a number of the ereader models sold out because of high consumer demand, so it will be interesting to see how things play out this year.