7 Companies Creating Automated Ecommerce Videos

•  
•  
• Share
•  
• Email

September 9, 2010
By the ZippyCart Shopping Cart Reviews Content Team

Adding ecommerce videos to an online store is becoming a hot topic, as they help drive more traffic and can lead to higher conversion rates. Therefore it is likely that this trend will continue into 2011, as more merchants explore the different ways in which they can add ecommerce videos to their online store. Merchants that neglect adding ecommerce videos will be at a disadvantage in the next couple months once the 2011 holiday shopping season picks up. One of the easiest ways to add videos about your products to your online store, is by working with a company that specializes in creating automated ecommerce videos. The concept of automated ecommerce videos might sound too good to be true, but a number of companies are pushing forward in the space, and big names in the online retail niche are jumping on board. Automated video is a really easy option for the merchant, as they typically just need to upload a product feed or image, and the system can take care of almost everything else to complete a video. Below is a rundown of a variety of companies in the space, helping online businesses succeed with product videos.

Treepodia: This company was founded in Israel in 2007 by serial entrepreneur Tal Rubenczyk. The company also has offices in the U.S., U.K., Germany, and France. Their technology has allowed automated ecommerce videos to be created for online stores like AgentProvocateur.com, RiverIsland.com, ChristopherWard.co.uk, and SilverShake.com.

SundaySky: This company was founded in Israel in 2006 by Shmulik Weller and Yaniv Axen. Their headquarters are based out of Tel Aviv, but they also have a New York office. Their technology has allowed automated ecommerce videos to be created for online stores like Overstock.com, StacksandStacks.com, and Digicam.com.

Animoto: This company debuted to the public back in 2007, and is the product of a “bunch of techies and film/tv producers,” who wanted to create technology to automatically produce high quality videos. Their technology has a lot of applications for the general public, but also has capabilities geared toward merchants to create automated ecommerce videos. This has allowed their technology to be used by brands like SweetSpud.com, AdjustablePotRacks.com, and SmartSheet.com

Stupeflix: This company has been around since 2008, and was a 2008 SeedCamp winner for being one of the most promising European startups. The Stupeflix team is based out of Paris, and is comprised of Nicolas Steegmann, François Lagunas, and Etienne Albert. Clients include MyNewPlace.com, Previsite.com, and Orange Vallée.

The Talk Market: This company was launched in 2007, and is based out of New York City. The founding team includes Matt Singer and Amanda Eilian. They have received great press at places like The New York Times, The Washington Post, and Fox Business. They do not list any clients that use their product, Talk Market Custom VideoSKU™.

Activate Media Group: This is a new company in the space from this year, and their headquartered in Los Angeles. Their Twitter accounts link to Bill Palmer, who looks to be the founder and head of the company. Since the company is so new, it does not appear that they have listed out any clients using their automated ecommerce videos yet.

*LiveClicker: This company has been around since 2008, and is based in San Jose, California. The founding team is comprised of Xavier Casanova, Justin Foster, and Walt Mann. They list a number of big companies on the site they have worked with, including Costco, eBags, and Shoes.com.

*Correction – It looks like LiveClicker is just a platform devoted to revenue generation via video commerce. They list The Talk Market as one of their partners for video content production. Thanks to Yaniv at SundaySky for the note!