H. Bloom raises $2.1 Million in Series A Funding

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H. Bloom, an online floral delivery service that offers floral subscription plans at affordable prices, has recently raised $2.1 million Series A round of funding, led by Battery Ventures in seed funding.

The New York based startup has created a new niche by offering the unique service of online only floral delivery service.  Earlier this year H. Bloom was able to captured the interest of several angels in New York and raised $1.1 million, bringing the company’s total funding to $3.2 million.

H. Bloom is able to offer flowers at great discounts because they cut out the middle man.  By not having a physical storefront to maintain and working directly with growers,  H. Bloom can offer professionally designed boutique-style arrangements for 70% off their normal retail price.

“The flower industry is saddled with unnecessary cost,” said H. Bloom co-founder and CEO, Bryan Burkhart.  “Retailers have to pay for expensive store-fronts and an overwhelming percentage of flowers that spoil before a customer can purchase them. With no retail footprint and the predictability of subscriptions, we know exactly what flowers to order and can pass on the savings to our customers.”

With the subscription customers are able to select the type of arrangement they want ($35-$85), whether they want their flowers delivered weekly, biweekly, or monthly, and how long they want to maintain the subscription (1-12 months or ongoing).

If a customer is not ready to commit to a subscription, H. Bloom does offer a one-time purchase option, at a higher price.  The company also offers weekly deals and customized corporate services.

H. Bloom plans to use it freshly acquired capital to continue to build a first class team, invest in sales and marketing to introduce its service to more customers, and to expand to a second market.

Currently, H. Bloom services Manhattan and parts of Brooklyn, Long Island City, NY, and Hoboken and Jersey City in New Jersey. The company plans to launch in Washington, D.C. later this year.