Follow the Owl: J.K. Rowling Reveals Pottermore Secrets

June 23, 2011
By the ZippyCart Content Team

Muggles and magic folk alike have been on the edge of their seats to hear the latest news from the Harry Potter world. The most recent news comes from a mysterious site, lingering for several days now called Pottermore, and with the final installment in the Harry Potter movie franchise set for a nationwide release on July 15, there is really only so much more waiting fans can bear. However, today J.K. Rowling herself has revealed through a YouTube video [see below] what Pottermore will offer to anxious Potter fans.

Pottermore, which Rowling created in partnership with Sony, promises an online, interactive reading experience unlike any other. Pottermore will include fans in the story, and  an opportunity to put audio books and, for the first time, Harry Potter ebooks into their shopping carts.

However, true Potter fans know that Rowling has an incredible imagination and according to her video message, promises to immerse fans into Potter’s world by revealing secrets she’s been “hoarding for years.” According to sources, these secrets include over 18,000 words of additional Harry Potter content, as well as a chance for online users to get sorted by the Sorting Hat and placed at a house in Hogwarts (not Slytherin, not Slytherin…).

There’s already a number of theories as to what these additional secrets and features Pottermore may be. The UK’s Guardian lead on that Pottermore may include an online treasure hunt that gives users clues that will lead them to prizes in the real world, such as an undisclosed number of hidden magic wands.

There have been rumors of an eighth book, but Rowling stated that if she did write another one, it would be for charity, and it would most likely be an encyclopedia.

Other hearsay conclude Pottermore may be the ultimate Harry Potter social network, in which fans from across the world have one place to unite and talk shop.

Follow the Owl

Like Morpheus in the Matrix, telling Neo to follow the white rabbit to see just how far the rabbit hole goes, Rowling tempts fans to “simply, follow the owl” to reveal more clues on how to gain early access to Pottermore. The site will be open to the public in October but only a select few will get to privately see the site in July and help “shape” the Pottermore experience.

As enchanting as it is, you bet there will be a surge of people with Google Alerts and the like set with the word “owl.” At press time, Pottermore was inundated with fans trying to register their emails that it is no longer accepting any more (hope you signed up already). Until the site is accepting emails again, it’s safe to say muggles– we will all just have to wait to get our Potter fix when Harry Potter and the Deathly Hallows Part II comes out in July, and even then, advanced sales for the screening are running out.  Viva La Potter!

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