September 9, 2011
By the ZippyCart Content Team
EasyAsk, a leader in e-commerce search and merchandising software today announced their partnership with wholesale ecommerce solution DollarDays. DollarDays is using the natural language conversion power of EasyAsk eCommerce software to get customers from the DollarDays home page to the right products they are searching for in as few clicks as possible, helping increase purchase rates and revenue.
DollarDays distributes over 140,000 products on its e-commerce site with over 5,000 categories and sub-categories. Most of these products are closesouts or sold at wholesale prices and quantities. In addition, as a small business wholesaler, the catalog is continuously shifting as the seasons change and excess product needs to be closed out.
A product catalog as diverse as DollarDays’ and with as many UPC’s creates a number of difficult challenges in effectively implementing e-commerce search and merchandising. The sheer number of products offered and the varying product diversity means that the same search term could yield different results and have separate meanings for different products. All of this leads to a bit of a headache when it comes to narrowing customers search results and getting the right products in their shopping carts.
DollarDays is hopeful that the new software implementation will help solve a problem that ecommerce solutions have had since the beginning. How do you raise conversions and sales without drowning the consumer with search results that are irrelevant to the purchaser? Often times, customers become frustrated or feel scammed when a simple search returns thousands of irrelevant results and it takes forever to sift through to the product they actually want. Essentially, DollarDays hopes EasySpeak’s software will narrow down search results to the most applicable products and thus raise sales and the quality of returned search results.
“The most successful e-commerce sites get the customer to the right products the fastest, speeding the buying process”, said Marc Joseph, president and CEO of Dollar Days. “EasyAsk natural language search allows our customers to find the exact product in a single click, increasing our customer conversion rates. EasyAsk also makes our merchandising more agile, which is essential in our business where product offerings are continuously changing.”
The EasyAsk software uses the company’s natural language search and query technology to produce better search results. EasyAsk’s ecommerce solution allows users to simply ask questions in plain English and receive refined results that are more relevant in response. The technology delivers a better website search experience and navigation/merchandising solutions that help to increase online revenue by raising conversion rates and bettering the customer experience.
The streamlining of a site’s navigation is key to running a successful ecommerce solution. Navigation must be clean and consistent from the moment a visitor arrives at your ecommerce solution all the way through the final checkout. You want to ensure that the site is easy to understand so that visitors can figure out how they find what they want. Continually refine your navigation by reviewing overlay information via your analytics software, so you can see how visitors are interacting with your site. Great navigation, that leads to a smooth conversion funnel, makes a big impact on customers, and keeps them coming back to your ecommerce site.
EasyAsk is Based in Burlington, Massachusetts, and boasts customers such as Gap, Coldwater Creek, Hewlett Packard, Lands End, Lillian Vernon, Aramark, JJill, Nedbank, BNP Paribas, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools.
Taylor is originally from Washington, DC, but has lived in the Seattle area for the past 5 years. He’s a senior at the University of Washington, studying Political Science (with no interest in entering the political world). He’s more interested in the Tech industry, especially consumer electronics, cloud computing, and how mobile internet and devices will change the business world. He spends most of his free time tinkering with his Subaru and surfing whenever possible.
