Look Out For Location-Based Mobile Gaming

September 15, 2011
By the ZippyCart Content Team

Red Robot Labs, creators of the Life is Crime app, is a start-up devoted to developing games that realize the potential of location-based mobile gaming.

Players in “Life is Crime” can fight each other at real locations on their city’s map for control of properties in battles where the winner is determined by weapons and stats. Players can also pick up and drop off virtual “goods” from each other around the city, a mutually beneficial action. The game launched at Seattle’s Penny Arcade Expo (PAX) back in August and quickly gained a following. For the duration of the convention alone there were more than 20,000 virtual “crimes” committed, including 4000 fights for control of the Convention Center and $1 million in contraband trafficked through the Convention Center.

Seattle is one of the first fully developed and mapped cities to be released for the game. Users can add the Life is Crime app to their shopping carts for free but it is currently only available on the Android. An iPhone version is set to be released soon and there is talk of allowing gang fights between iPhone and Android users to battle it out for supremacy of their cities.

Toronto based developers Massive Damage, Inc. created another example of location-based gaming, called Please Stay Calm, in which players battle hordes of flesh eating zombies at locations that they check-in at. Players can earn credits to purchase new weapons in order to better combat the undead. Location-based, or real-world, mobile gaming is still in its early stages but games like Life is Crime and Please Stay Calm provide a glimpse into the future potential of location-based gaming to change how people interact with their Smartphones and with each other at popular locations. Massive Damage’s Garry Seto had this to say:

“Our game is just scratching the surface of the emergent gameplay possible by implementing features like implicit teamplay and ad hoc group missions that occur when multiple players are in the same location.”

Please Stay Calm is currently only available through ecommerce solutions in Canada and only for the iPhone. The game will be released in the United States sometime next month and for the Android later this year.

Red Robot Labs announced Wednesday that it has raised $8.5 million in Series A funding. The funding was led by Benchmark Capital with participation from Shasta Ventures, Playdom co-founder Rick Thompson, and Chamath Palihapitiya, a former Facebook executive. Red Robot Labs will use the new funding to work on developing its location-based gaming platform, create new games in-studio, as well as forge partnerships with third-party developers. Mike Ouye, CEO and co-founder, had this to say:

“We recognized the enormous opportunity presented by location gameplay on mobile devices — location games are very sticky. We’ve developed a significant game and platform strategy that appeals to both core gamers and casual audiences seeking a high quality social gaming experience built around their daily routines.”

Smartphone users can expect to see more and more location-based mobile gaming apps available for their shopping carts in the near future. Red Robot Labs hopes to have three more games out by then end of the year.

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