September 20, 2011
By the ZippyCart Content Team
The CrowdTwist platform integrates itself into a brands website and connects to all of the brand’s social media channels to provide data about consumer engagement and ROI. It keeps track of all online interactions and mentions by the public. Brands can use this information to determine the most influential or loyal followers and customize future marketing strategies based on the types of interaction that they are receiving.
The ecommerce solution benefits the customers as well as the brand, giving them points for all interactions that can then be used towards real rewards. Brands can choose to provide any type of reward that they want, from experiences to discounts or free shwag.
Data that CrowdTwist provides allows brands to understand what types of customer actions on various social media channels are most valuable. The recent explosion of so many new outlets for consumers online has fragmented brand-consumer interactions and made it more difficult for marketers to structure both their online and offline campaign strategies. CrowdTwist brings together metrics from all these scattered outlets and provides custom campaign tools for brands to reach different target markets.
Brands such as JCPenney, LiveNation, and TheFanHub are among those currently using CrowdTwist’s ecommerce software. The platform has already demonstrated its effectiveness; increasing average time-on-site by 250 percent, average page views per visit by 450 percent, and average purchase size by more than 30 percent.
CrowdTwist announced Monday that it has secured $6 million in a round of Series A funding led by SoftBank Capital and Fairhaven Capital. The company will use the funding to reinforce its rapid growth as it expands and forms new partnerships with brands. Irving Fain, CEO and co-founder, had this to say:
“Brands that take steps now to connect all of their online and offline audiences and enrich the overall customer experience are well positioned to discover, activate and retain their highest-value customers. Today’s funding by a fantastic roster of investors is an affirmation of this vision, and we look forward to continuing to build a world class team and product.”
Next week, the tool will begin powering the brand loyalty program for Simon Cowell’s X-Factor. The new talent competition TV show will use CrowdTwist’s ecommerce software to track viewer engagement and interaction with the brand across multiple channels. The show will be able to use the platform to track and analyze how viewers are interacting with their online, social, and mobile presences.