There are many types of eCommerce business out there, all battling it out for there share of internet sales and customers.
So, how does one get their online business to stand out? And what is the best way to gain new customers, while not neglecting your old ones? Everyone could use help, so here are 5 simple tips that are sure to help any eCommerce business thrive.
- Enlist the Help of Larger Companies
Pushing your products to companies such as Amazon, Google Product Search, Bing and Shopzilla can help dramatically boost sales and will also assist in making customers aware of your products. Know your market and see what companies will be the right match for you. If you have crafty one-of-a-kind items, they can also be listed on sites such as Etsy. Remember, the more exposure a product has the more likely it is to sell. Most sites allow you to list at very low cost or free, with minimal profit sharing.
- Never Underestimate the Power of the Blog
Having a blog is one of the best ways to get the word out about a company or a product. People often go to blogs for product reviews so starting a company blog with special offers for loyal customers is a great way to help increase your sales. Blog owners can also be approached to review products or offer special discounts. Many eMerchants use blogs to give away items, which can help grow their reader base. You will find that bloggers are very helpful in spreading the word for worthwhile companies.
- Affiliate Marketing, an Often Neglected Tool
Affiliate marketing is a helpful tool that can be done in a few ways. The first is by joining a link trading service, where sites allow space for their affiliate’s links. The second is to set for profit sharing, allowing a small amount of profit to be shared with those who bring you sales. Many have made an ecommerce business out of affiliate marketing and they know how to increase traffic and boost sales. Let them help your ecommerce business thrive!
- Social Media and News Letters are Your Friend
With the introduction of social media outlets such as Facebook, LinkedIn, Twitter and Pinterest, staying in touch with customers is now easier than ever. Make sure that your pages and posts are updated often and allow feedback, sharing and liking. Not only does this keep an ecommerce business in touch with customers, it allows for an open dialog. In addition, creating a month newsletter is well worth the effort. There are services such as Constant Contact that can help to manage everything from one easy to use interface. Everyone knows an eCommerce business owner wears many hats, so anything that saves time and money is big plus.
- Everyone Likes to Feel Special
Everyone wants their customers coming back, so find ways to reward them. This can be done in the more traditional route, such as free shipping and discounts or more creative way, like movie tickets and specially tailored perks. It is only limited by your imagination. People like to feel appreciated and important and business that do a little extra have better customer retention. Ideas as simple as sending out e-holiday cards or birthday cards can make a big impression.
What other ways are there to help your ecommerce business thrive? We’d love to hear your experience in the comments.