The Importance of Regular Website Redesigning

February 3, 2012
By Richard Fisher

Building a website and keeping it running is one thing but maintaining it is another. It is crucial to keep constantly change your website design. As time passes, the taste and preference of countless internet users change. Furthermore, integrating the latest internet trend into your website design can be a key reason for its success.

Refreshingly Interesting
One key reason why you should change your website is design is to keep it fresh and entertaining. If your website has been up for quite a while and there is no change to the interface, navigation and design, internet users will stop visiting it. Change is a great way to draw new visitors to your website and keep the current members at bay.

Expansion is another significant reason why the design of a website may need to be changed. If you desire to integrate flash or other multimedia applications into your website, you may need to expand on it so that the content still matches with the new changes. You would not need a page labeled tutorials if you plan to introduce a link to your YouTube channel. Hence it is important to redesign your website periodically.

Shifting Focus
Most website owners use web analytical techniques to analyze the traffic on their website. If you start noticing that users are becoming more focused on your blogs, redesign your website to focus more on blogs. If you note that most users love your video tutorials, try incorporating separate video links on your website rather than a single link to your YouTube channel.

Start-up Sites
In many cases, the website is produced so that it is cheap, simple and effective. In time, and with increasing funds, the site starts to expand. It is essential that start-up sites keep changing their designs as they grow. If the site is design keeps improving, visitors will know that they are growing ñ a god reason to keep them around longer.

When features are added or removed, the website has to have a few modifications made to its design in order to ensure that it is running optimally. Nothing slows down a system/website like wasteful space. You may need to search for a particular article you have on your website. If you had removed the content from a section of your website but not the page, the system will still search that page for content. This can consume a lot of resources that could be better used elsewhere.

Whether it is the changing preferences, times or requirements, it is essential that a website is kept as up-to-date and fresh as possible. However, you need to ensure that the navigation is not changed too much or it will be difficult for visitors to keep track of the site.

Author Bio: Richard is an experienced Magento development specialist with over 4 years experience.

No comments

  1. I agree with the last 2 reasons with the main being ‘performance’.

    Redesign should be done to improve 3 things:

    – making it easy to visitors to get valuable content
    – allowing to generate leads
    – generating sales

    For high traffic sites, keep the redesign process gradual.

  2. The blog is absolutely fantastic. Lots of great information and inspiration, both of which we all need. Thanks.

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