August 03, 2009
By the ZippyCart Shopping Carts Content Team
Today, Clate Mask, the President and CEO of Infusion Software, released a free ebook entitled The Edge of Success: 9 Building Blocks to Double Your Sales. The book is free to download here and includes many great tips for online etailers looking to improve their bottom line. As with all free ebooks, there comes the catch of providing your contact information, which Infusionsoft will most likely use to contact you and try to pitch consulting services, but for some this is a small price to pay to get the “secrets” in this book.
According to the summary, this ebook will provide “the ultimate SECRET small business owners must know” while also giving information about improving conversion rates, simplifying your business, effective follow-ups, and more. As an ecommerce company, Infusionsoft has the history to back up its claims. The company’s main focus is on follow-up software that “combines CRM, email marketing, and eCommerce into one simple system.” The end goal is to help you improve your customer relationship and build customer loyalty with your online store.
Consider this ebook when researching ways to build your ecommerce storefront. The more information you have to run your store, the more competition you’ll be to those in your industry.
Scott is an avid fan of all things ecommerce. His claim to fame is that he "puts the Zip in ZippyCart." He considers himself the world-wide number one reader of TechCrunch, C|Net, and The Ecommerce Times. Scott has worked in the SEO industry for many years, but found himself always shifting his focus to review sites and ecommerce blogs. When we decided to start the ZippyCart Ecommerce news, Scott was an obvious fit. He handles most of our OpEds as he is a very opinionated guy. Scott is also our Twitter guy, so don't hesitate to send him a tweet if you see him online.
