Home » Author Archives: ZippyCart Content Team

Author Archives: ZippyCart Content Team

What You Need to Know About Twitter Commerce – The Buy Button

twitter commerce

Would you like to shop and sell through Twitter Commerce? If you said ‘Yes’, and the idea sounds quite interesting, you’re time has come. Recently, Twitter announced their newest feature – the ‘Buy’ button. Welcome to Twitter Commerce.  This step will boost its e-commerce strategy while ramping up advertising revenues. If you’re an ecommerce business owner or run an online store, this ... Read More »

The 3 Best Payment Systems for an Online Store

payment systems

Now that online shopping has turned into a multi-billion dollar industry and the overall customer satisfaction is really high, online store owners should gear up to make their online payment system as robust as possible. No matter how much traffic you’re driving to your e-commerce website or blog, you won’t reach true success until you’re able to accept online payments. ... Read More »

How Bad Links Hurt Ranking (and how to fix it)

consumer trust

News about loss in search rankings due to bad (or manipulative) links is often making the headlines. In the past, webmasters were confused as to whether spammy links really hurt rankings. Many believed that bad links just didn’t add any value and didn’t understand that they could ruin rankings. Times have changed… and here’s why. When cases of overnight rank ... Read More »

Why Content Marketing is Important to SMBs

Choosing the best marketing for an SMB can be confusing.

Are you struggling to keep up with effective techniques that will help your small to mid-sized online business?  If you’ve put the time and effort into building your web store and are using one of the best eCommerce software solutions, there are still many things to consider.  Right now, however, the best thing you can do for your online store ... Read More »

Is SEO Outdated? (and if so what’s replaced it?)

is seo outdated

There are different ways to drive traffic to a website or blog… Content Creation, Marketing, SEO tactics, Paid and Organic Results, and more.  Among the unpaid techniques, SEO has been one of the most important for years. But as Google is continuously changing its ranking algorithms, almost every webmaster is worried… is SEO outdated or still valid?  Is it worth ... Read More »

6 Affiliate Marketing Myths Debunked!

affiliate marketing myths

As an ecommerce business owner, you’re probably looking for ways to bring in revenue in addition to the products or services you already sell on your site. Affiliate marketing, or promoting other merchant’s products, can be a great way to do this. Unfortunately, there are many myths that come along with setting up an affiliate marketing program. Let’s take a ... Read More »

Did Google Penguin Updates Killed Your Traffic?

Google Penguin Updates

Last spring, almost a year ago, Google launched Penguin 2.1.  Time flies when you are busy at work, however, and many websites are still suffering the consequences of the update.  Are you one who still needs to update their internet marketing strategy to accommodate for the Google Penguin Updates?  Do you know what Penguin actually means, as far as the ... Read More »

Don’t Have Enough Space for Inventory?

inventory

What do you do when you don’t have enough space for inventory? The good news is that your small business is picking up steam — demand is high and orders are coming in fast and furious. The challenge now is to efficiently manage your inventory and ensure that your shipping and receiving process makes the most sense. Considering the alternative ... Read More »

Data Integration Tools: Making the Process Painless

Zippy Cart Data Integration Tools

When setting up a new online eCommerce store, it can be easy to forget some of the most important features that contribute to a successful business, like data integration tools. In addition to the store’s web design, inventory management, and eCommerce system, it’s important to remember data integration and picking a provider that can help simplify the process. Let’s take ... Read More »

Why Ecommerce Social Media Marketing Has Come of Age

Why Social Media Has Come of Age

Every online marketer knows how important social media is for digital marketing. With Penguin, Panda and other Google penalties, there is not sure-shot way of driving traffic to your website using old-fashioned SEO. On the other hand, social media sites like Facebook, Twitter, Instagram and Pinterest are emerging as awesome platforms for driving valuable traffic to ecommerce websites. However, not ... Read More »