Home » Author Archives: ZippyCart Content Team

Author Archives: ZippyCart Content Team

Why Content Marketing is Important to SMBs

Choosing the best marketing for an SMB can be confusing.

Are you struggling to keep up with effective techniques that will help your small to mid-sized online business?  If you’ve put the time and effort into building your web store and are using one of the best eCommerce software solutions, there are still many things to consider.  Right now, however, the best thing you can do for your online store ... Read More »

Is SEO Outdated? (and if so what’s replaced it?)

is seo outdated

There are different ways to drive traffic to a website or blog… Content Creation, Marketing, SEO tactics, Paid and Organic Results, and more.  Among the unpaid techniques, SEO has been one of the most important for years. But as Google is continuously changing its ranking algorithms, almost every webmaster is worried… is SEO outdated or still valid?  Is it worth ... Read More »

6 Affiliate Marketing Myths Debunked!

affiliate marketing myths

As an ecommerce business owner, you’re probably looking for ways to bring in revenue in addition to the products or services you already sell on your site. Affiliate marketing, or promoting other merchant’s products, can be a great way to do this. Unfortunately, there are many myths that come along with setting up an affiliate marketing program. Let’s take a ... Read More »

Did Google Penguin Updates Killed Your Traffic?

Google Penguin Updates

Last spring, almost a year ago, Google launched Penguin 2.1.  Time flies when you are busy at work, however, and many websites are still suffering the consequences of the update.  Are you one who still needs to update their internet marketing strategy to accommodate for the Google Penguin Updates?  Do you know what Penguin actually means, as far as the ... Read More »

Don’t Have Enough Space for Inventory?

inventory

What do you do when you don’t have enough space for inventory? The good news is that your small business is picking up steam — demand is high and orders are coming in fast and furious. The challenge now is to efficiently manage your inventory and ensure that your shipping and receiving process makes the most sense. Considering the alternative ... Read More »

Data Integration Tools: Making the Process Painless

Zippy Cart Data Integration Tools

When setting up a new online eCommerce store, it can be easy to forget some of the most important features that contribute to a successful business, like data integration tools. In addition to the store’s web design, inventory management, and eCommerce system, it’s important to remember data integration and picking a provider that can help simplify the process. Let’s take ... Read More »

Why Ecommerce Social Media Marketing Has Come of Age

Why Social Media Has Come of Age

Every online marketer knows how important social media is for digital marketing. With Penguin, Panda and other Google penalties, there is not sure-shot way of driving traffic to your website using old-fashioned SEO. On the other hand, social media sites like Facebook, Twitter, Instagram and Pinterest are emerging as awesome platforms for driving valuable traffic to ecommerce websites. However, not ... Read More »

7 Easy Ways to Ensure Customer Loyalty

Improve usability

Customer loyalty is one of the keys to success for both brick and mortar stores and online businesses.  Regardless of the type of products or services you sell, you’ll always need more customers. You’re right if you’re trying to pull in tons of new customers to your business through a wide range of tactics or methods but do you know ... Read More »

How to Make Sure You’re PCI Compliant

The Payment Card Industry Data Security Standard (PCI DSS), a set of information security measures for organizations that handle cardholder information, aims to reduce credit card fraud by protecting cardholder data. Payment Card Industry (PCI) compliance is mandatory for merchants of all sizes, but the requirements can seem complicated and perplexing. So that you’re not completely baffled, here are some ... Read More »

Budget Marketing Tools to Help You Evaluate Your Budget

You could sell the greatest product in the world, but if no one knows about it, you’re out of luck – and business. But good business doesn’t come down to luck; it comes down to marketing tools. Although social media has opened up a whole new world of free advertising and customer outreach, a marketing budget is still a must ... Read More »