About Guest Author

Every once in awhile we will have guest authors write for our news as well. These guest authors are always experts in the industry and we require that they write from a non-bias point of view, unless the content is noted as an OpEd piece. If you would like to be a guest author on our site, please contact admin at zippycart.com. Anyone who would like to become a regular guest author has the option of being featured on this page.
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Guest Author has written 100 articles so far, you can find them below.


The Importance of Regular Website Redesigning

February 3, 2012 By Richard Fisher Building a website and keeping it running is one thing but maintaining it is another. It is crucial to keep constantly change your website design. As time passes, the taste and preference of countless internet users change. Furthermore, integrating the latest internet trend into your website design can be [...]

Attention Business Owners: 3 Inventory Sourcing Techniques You Should Know

January 17, 2012 By Andrey Zavyalov, Wrightimc.com When you decide to start an online business, you start with one question, “What should I sell?” The next question then becomes, “Where do I get the products to sell?” When you’re making that decision, how you plan to manage your inventory should be a primary consideration. The [...]

Why You Should Always Include a URL

January 5, 2012 By Myron.com The Internet is king these days, and fewer companies can come up with good enough reasons not to offer their products online. The few companies that haven’t adopted online shopping are more likely to lose business as the interest in shopping electronically grows. Borders Bookstores, America’s second largest book selling [...]

The PayPal 1099: Get Ready for a Brand New Tax Form in 2012

December 29, 2011 By Outright.com There are two kinds of posts that are inevitable this time of year. One is the never-ending barrage of holiday posts, telling you everything and anything you would ever want to hear about buying and selling. The other, of course, is the end-of-the-year-get-ready-for-tax-season post. We hate to tell you, but [...]

Easing Small Business Concerns About eCommerce

December 7, 2011 By Michael Smith,  Author of eBusiness Buddy Using the Internet as a sales channel can be a highly beneficial business activity that can lead to significant growth in customers and revenue. For a small business, eCommerce makes it possible to grow from a local presence to a global one without the costs [...]

Holiday Tips for Merchants: Nine Carts Converting

November 23, 2011 By Jimmy Rodriguez, CTO and co-founder of 3DCart The words “cart abandonment” are enough to send shivers down a merchant’s spine and for good reason, average abandonment rates skyrocketed to 75 percent earlier this year! The surprising numbers underline how important it is for merchants to put serious thought into how they [...]

The 3 Biggest Ecommerce Selling Mistakes – and What to Do About Them

November 2, 2011 By Leigh Ashton, London-Based Author, Speaker, Trainer and Coach However brilliant your ecommerce platform is, selling anything in this way usually means an automated, impersonal selling process, conducted with someone you’ve probably never met who could be some distance away in kilometers and maybe light years in culture. So how can you [...]

4 Steps to Getting the Right High-Risk Merchant Account

October 17, 2011 By Tina Brandon, Vice President of PayNetSecure.net Happy Guest Blogger Monday! This week our guest talks about establishing the high-risk merchant account that’s right for your ecommerce solution. Without this knowledge, you might be at risk yourself–for winding up without a merchant account. VP of PayNetSecure.net Tina Brandon guides you through four [...]

5 Tips for Optimizing Ecommerce Sites for Mobile Access

October 10, 2011 By Brian Doll, Principal Performance Analyst for New Relic Welcome back to Guest Blogger Monday! Our writer this week, Brian Doll of New Relic, discusses how your mobile-optimized website can make or break you. Internet users want their information now, not in 30 seconds, and they want it to be clear and [...]

Social Media Marketing #1–Playing Where the Big Boys Play

October 3, 2011 By John Lawson, CEO of 3rd Power Outlet and Founder of e-commerce industry blog ColderICE.com Welcome again to Guest Blogger Monday! Read on to discover what John Lawson has to say about getting your brand out there via social media. Madison Avenue Moguls Remember the day when the big boys had full [...]

Guest Blogger Monday: Three Powerful Tools to Engage Customers

September 26, 2011 By the ZippyCart Content Team Our guest blog this week comes to us from Ross Kramer of Listrak. He covers three simple, but sometimes overlooked, strategies for increasing your customer loyalty and satisfaction. Introduction A survey conducted earlier this year with internet retailers revealed that while respondents almost unanimously agree that audience [...]

5 Design Mistakes That Drive Away Customers

September 19, 2011 By Benjamin Kuker, Founder Virtuosi Media Are You Making These 5 Design Mistakes That Drive Away Customers? If you own an ecommerce store, you could be leaving money on the table. In this article, I’ll cover 5 common mistakes that people make in ecommerce web design and give some tips as to [...]

Guest Blogger Monday: 5 Out of the Box Ways Knowing Your Sales By State Helps Your Online Business

September 12, 2011 By Jennifer Escalone, Community Manager, Outright.com Not too long ago, we announced the ability to see your sales by state. Today, we’ve made it easier to visualize this information using a map of the U.S. to show where your sales are coming from. Wondering what’s the big deal? Well, truth be told, [...]

5 Step Guide to Designing an Effective Website for a Small Business

September 6, 2011 By Matt Bramowicz, PR Writer, Translation Services USA For any small business, the web serves as the great equalizer for a company’s presence. Whether you have a sprawling three-story storefront on 5th Ave., or a small 100 sq. ft. retail space on a deserted back alley street in Anytown, USA (or no physical store [...]

e-Commerce and the Travel Industry: a Marriage Made in Heaven?

August 29, 2011 By Tamsin Ingot of lastminuteskideals.co.uk The travel industry has always been known for innovation in terms of marketing and promotion. From TV ads and direct mail to online advertising, travel companies have explored countless avenues in order to secure new business. One of the key elements for any travel company, though, is [...]

How Social Networking Is a Small Business’s Best Friend.

August 22, 2011 By Matt Bramowicz, PR Writer, Translation Services USA We already know that social networking websites have fundamentally shifted the web in a new direction. A recent statistic shows that social networking now accounts for approximately 22% of all time spent online in the United States. What was once a relatively static forum for businesses, where traditional website browsing [...]

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