Home » Author Archives: Susan D.

Author Archives: Susan D.

Are HTTPS / SSL Now a Google Ranking Factor?

SSL

If you’re an ecommerce business owner who is trying to keep up with Google ranking preferences, you’ll need to hear the latest news on HTTPS and SSL security certificates! Google ranking factors will never remain the same. That’s exactly why we call the SEO industry a dynamic one. If you remember, Matt Cutts, who leads the Google’s web spam team, ... Read More »

How to Use Free Online Marketing for Your eCommerce Store

Make your online store stand out with these free marketing techniques!

Online business are constantly competing against each other for search engine results and future revenue. Regardless of the kind of business you deal in, you’ll be faced with the challenge of keeping traffic and revenue for your web store at a healthy number… all while trying to stay ahead of the other e-stores in your niche.  And all of them ... Read More »

How to Use Online Store Analytics for Marketing

online store analytics

When developing a marketing plan for your online business, keep in mind that using online store analytics is an important method for tracking performance and making decisions for a successful future. It’s crucial to keep a close watch on the performance of your online store so that you can make the right decisions at the right time and continue to ... Read More »

Is Your Online Store a Summer Success?

Tossa de Mar Castle Rainbow

Do you need a lil help to make your online store a summer success? Sometimes sales naturally slump in the summer but with only a little bit of advanced planning, you can prevent that drop in sales and boost your revenue! Is your online store a summer success?  Blah… Summertime is vacation time… who wants to worry about work in ... Read More »

5 Common Internet Marketing Mistakes and How to Avoid Them

online store analytics

Even today, there is such a large amount of information thrown at you about internet marketing, it can seem you’re depending on guesswork to figure out which method to go with.  That’s pretty sad since Google tries to provide loads of information through its official blog posts and videos. The trick is just in deciphering it.  You may be aware that there ... Read More »

Tips on Choosing the Best Ecommerce Development Service

ecommerce development service

Any online store has the significant advantage of being able to reach out to a global audience, around-the-clock, with no geographical and time restrictions. Are you taking advantage of this global reach with your online business? It’s definitely a good decision to do so but you’ll find yourself facing a difficult task of choosing the right ecommerce development service for ... Read More »

The Best Online Store Ideas for 2014

Best Online Store Ideas for 2014

Online businesses are witnessing a boom and more and more buyers are developing the habit of shopping online.  Mobile commerce has added a lot to the 2014 boom and there is no end in site! Thankfully, there are several reputable e-commerce software companies and shopping cart solutions that can help you adapt your business to online shopping and make the ... Read More »

How to Build Online Brand Awareness in 2014

Building Brand Awareness

Most eMerchants and online business owners know that online brand awareness is important… and not just for big companies. Even if you’re a small online business or medium sized eCommerce company, you should gear up and take those initiatives that will help you establish your own online brand awareness. But do you really know what online brand awareness actually takes ... Read More »

Use Google Authorship to Improve Click-Thru Rates

Without providing stellar content to your target audience, it’s now impossible to rule the web or dominate search engine results. Do you agree? Well, look at the last couple of search algorithmic updates by Google and you’ll know. You might have heard about the Panda and Penguin updates by Google. But one of the most influential changes that happened this ... Read More »

Utilizing Instagram to Increase Your Online Business’s Reach

According to Statistic Brain, the average attention span of a goldfish is nine seconds. The average attention span of a human is eight seconds. This is why your business needs Instagram. Why Instagram Works Instagram is tailored to fit the image-conscious audiences of today. People are bombarded with information coming at them from every direction. Instagram appeals because its interface ... Read More »