Home » Author Archives: Susan D.

Author Archives: Susan D.

Is Your Online Store a Summer Success?

Tossa de Mar Castle Rainbow

Do you need a lil help to make your online store a summer success? Sometimes sales naturally slump in the summer but with only a little bit of advanced planning, you can prevent that drop in sales and boost your revenue! Is your online store a summer success?  Blah… Summertime is vacation time… who wants to worry about work in ... Read More »

5 Common Internet Marketing Mistakes and How to Avoid Them

online store analytics

Even today, there is such a large amount of information thrown at you about internet marketing, it can seem you’re depending on guesswork to figure out which method to go with.  That’s pretty sad since Google tries to provide loads of information through its official blog posts and videos. The trick is just in deciphering it.  You may be aware that there ... Read More »

Tips on Choosing the Best Ecommerce Development Service

ecommerce development service

Any online store has the significant advantage of being able to reach out to a global audience, around-the-clock, with no geographical and time restrictions. Are you taking advantage of this global reach with your online business? It’s definitely a good decision to do so but you’ll find yourself facing a difficult task of choosing the right ecommerce development service for ... Read More »

The Best Online Store Ideas for 2014

Best Online Store Ideas for 2014

Online businesses are witnessing a boom and more and more buyers are developing the habit of shopping online.  Mobile commerce has added a lot to the 2014 boom and there is no end in site! Thankfully, there are several reputable e-commerce software companies and shopping cart solutions that can help you adapt your business to online shopping and make the ... Read More »

How to Build Online Brand Awareness in 2014

Building Brand Awareness

Most eMerchants and online business owners know that online brand awareness is important… and not just for big companies. Even if you’re a small online business or medium sized eCommerce company, you should gear up and take those initiatives that will help you establish your own online brand awareness. But do you really know what online brand awareness actually takes ... Read More »

Use Google Authorship to Improve Click-Thru Rates

Without providing stellar content to your target audience, it’s now impossible to rule the web or dominate search engine results. Do you agree? Well, look at the last couple of search algorithmic updates by Google and you’ll know. You might have heard about the Panda and Penguin updates by Google. But one of the most influential changes that happened this ... Read More »

Utilizing Instagram to Increase Your Online Business’s Reach

According to Statistic Brain, the average attention span of a goldfish is nine seconds. The average attention span of a human is eight seconds. This is why your business needs Instagram. Why Instagram Works Instagram is tailored to fit the image-conscious audiences of today. People are bombarded with information coming at them from every direction. Instagram appeals because its interface ... Read More »

How to Find Your Target Audience and Help E-Commerce Success

What’s your idea of running an online business? There are many who think running an eCommerce store is simply posting and selling products. Sadly though, it’s a lot more complicated in today’s world of eCommerce. No matter what niche you belong to, there’s tough competition for attracting customers so you need to find your target audience and develop a strategy ... Read More »

An Interview With Americommerce Hosted Shopping Cart Solution

A longtime ZippyCart favorite, the Americommerce Hosted Shopping Cart Solution is making headlines again with some big changes and updates.  They’ve always been one of the few top ranked eCommerce solutions to offer multiple store fronts but now, with a slew of new features and updates, they’re offering up an eCommerce shopping cart that’s more attractive than even before.  I wanted ... Read More »

Social Media Tips for Late 2013 (and Beyond)

The old rules for marketing are dead! Social media has swept over modern-day marketing for online businesses and brick and mortar SMBs.  Online business owners, especially, are having to keep up and make many changes to stay competitive so keeping up with social media tips is an important consideration. Social media marketing is an effective way to reach a target ... Read More »