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Industry Experts

Are HTTPS / SSL Now a Google Ranking Factor?

SSL

If you’re an ecommerce business owner who is trying to keep up with Google ranking preferences, you’ll need to hear the latest news on HTTPS and SSL security certificates! Google ranking factors will never remain the same. That’s exactly why we call the SEO industry a dynamic one. If you remember, Matt Cutts, who leads the Google’s web spam team, ... Read More »

How to Use Free Online Marketing for Your eCommerce Store

Make your online store stand out with these free marketing techniques!

Online business are constantly competing against each other for search engine results and future revenue. Regardless of the kind of business you deal in, you’ll be faced with the challenge of keeping traffic and revenue for your web store at a healthy number… all while trying to stay ahead of the other e-stores in your niche.  And all of them ... Read More »

Why Content Marketing is Important to SMBs

Choosing the best marketing for an SMB can be confusing.

Are you struggling to keep up with effective techniques that will help your small to mid-sized online business?  If you’ve put the time and effort into building your web store and are using one of the best eCommerce software solutions, there are still many things to consider.  Right now, however, the best thing you can do for your online store ... Read More »

An Interview With Americommerce Hosted Shopping Cart Solution

A longtime ZippyCart favorite, the Americommerce Hosted Shopping Cart Solution is making headlines again with some big changes and updates.  They’ve always been one of the few top ranked eCommerce solutions to offer multiple store fronts but now, with a slew of new features and updates, they’re offering up an eCommerce shopping cart that’s more attractive than even before.  I wanted ... Read More »

Emailing Marketing Q&A with marketing expert Ross Kramer

By Susan Delly December 28, 2012 Email Marketing is a powerful tool that, when used right, can be an easily affordable way to keep in touch with your clients and create a loyal fan base.  There are many different strategies associated with email marketing however so we’ve gotten in touch with some experts at Listrak to answer some basic questions ... Read More »

The DODEQA Project: An Ecommerce World Tour

November 18, 2011 By the ZippyCart Content Team We recently got in touch with Thibaud Clement to find out more about his year-long ecommerce focused tour of the world that he has dubbed the DODEQA project. The DODEQA project is a 12 month, 12 city, 12 objective journey during which Clement will focus on gaining a deeper understanding of innovation, ... Read More »

CEOs Increasing Use Of Ecommerce Solutions

November 16, 2011 By the ZippyCart Content Team A recent survey of retail CEOs revealed that retailers are currently increasing their investments in a variety of multi-channel growth strategies including ecommerce and international expansion. The study, conducted by PwC Canada Retail Consulting Services, surveyed CEOs of 21 U.S. and Canadian specialty and department national retail chains. The study asked questions ... Read More »

Dropbox Secures $250 Million; Competes With iCloud

October 19, 2011 By the ZippyCart Content Team Dropbox announced Tuesday that it has secured $250 million in a Series B round of funding led by Index Ventures. Dropbox is a company that uses cloud storage technology to provide a place where users can store and share files on the Internet. The service boasts 50 million users and is valued ... Read More »

An Interview with Brenda Le, Marketing Manager for Webgility

October 4, 2011 By the ZippyCart Content Team As the world gears up for Q4, ecommerce solution managers have bigger things on their minds than managing backlogged accounting work. It’s a time to look at the present and forward, focus on marketing, and daydream about the holiday feasts to come. (Okay, that should be restricted to your break time… but ... Read More »

An Interview with Visible Delivery Founder Dave Bell

October 3, 2011 By the ZippyCart Content Team One of the most common reasons for shopping cart abandonment is that people fear high shipping costs. Customers are often tempted to look up where they can get the same product in a retail store, and consequently overlook the additional costs implicit in in-person purchasing. They don’t often consider how much gas ... Read More »