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Industry Experts

How to win back consumer trust post data breach

consumer trust

There have been so many data breaches in the last year or so… how do online businesses win back consumer trust at this point? Since the beginning of 2014, there have been more than 600 data breaches, a 26.5 percent increase over the same time last year. With more retailers, such as Home Depot and Goodwill, falling victim to breaches, it’s clear that few are taking ... Read More »

What You Need to Know About Twitter Commerce – The Buy Button

twitter commerce

Would you like to shop and sell through Twitter Commerce? If you said ‘Yes’, and the idea sounds quite interesting, you’re time has come. Recently, Twitter announced their newest feature – the ‘Buy’ button. Welcome to Twitter Commerce.  This step will boost its e-commerce strategy while ramping up advertising revenues. If you’re an ecommerce business owner or run an online store, this ... Read More »

Are Halloween Sales Worth the Trouble? (infographic on Halloween Sales & Trends)

Halloween Sales

Halloween is upon us again this year and the staff here at ZippyCart is curious… did you prep your online store for Halloween sales or was it too much work for a secondary holiday? Why or why not? Every year, around the end of summer, online business owners start to see a ton of email and blogs that prompt them ... Read More »

Start Holiday Sales Marketing Now!

holiday sales marketing

What should you do to get your online store ready for the holidays? Read on to get the best ideas for holiday sales marketing! The holiday shopping season is around the corner once again! If you’re really serious about the growth of your online store, you should roll up your sleeves right away and begin some advanced planning in holiday ... Read More »

The 3 Best Payment Systems for an Online Store

payment systems

Now that online shopping has turned into a multi-billion dollar industry and the overall customer satisfaction is really high, online store owners should gear up to make their online payment system as robust as possible. No matter how much traffic you’re driving to your e-commerce website or blog, you won’t reach true success until you’re able to accept online payments. ... Read More »

Why is a Blog So Important to Your Online Store?

blog

Why is a Blog So Important to Your Online Store? There are many reasons… It’s somewhat funny that I am writing a blog post about why your online store should have a blog. Do you know why? It’s because the popular focus has recently shifted from ‘why bother with a blog’ to ‘how to blog’. Still, I think there are ... Read More »

Are HTTPS / SSL Now a Google Ranking Factor?

SSL

If you’re an ecommerce business owner who is trying to keep up with Google ranking preferences, you’ll need to hear the latest news on HTTPS and SSL security certificates! Google ranking factors will never remain the same. That’s exactly why we call the SEO industry a dynamic one. If you remember, Matt Cutts, who leads the Google’s web spam team, ... Read More »

How to Use Free Online Marketing for Your eCommerce Store

Make your online store stand out with these free marketing techniques!

Online business are constantly competing against each other for search engine results and future revenue. Regardless of the kind of business you deal in, you’ll be faced with the challenge of keeping traffic and revenue for your web store at a healthy number… all while trying to stay ahead of the other e-stores in your niche.  And all of them ... Read More »

Why Content Marketing is Important to SMBs

Choosing the best marketing for an SMB can be confusing.

Are you struggling to keep up with effective techniques that will help your small to mid-sized online business?  If you’ve put the time and effort into building your web store and are using one of the best eCommerce software solutions, there are still many things to consider.  Right now, however, the best thing you can do for your online store ... Read More »

An Interview With Americommerce Hosted Shopping Cart Solution

A longtime ZippyCart favorite, the Americommerce Hosted Shopping Cart Solution is making headlines again with some big changes and updates.  They’ve always been one of the few top ranked eCommerce solutions to offer multiple store fronts but now, with a slew of new features and updates, they’re offering up an eCommerce shopping cart that’s more attractive than even before.  I wanted ... Read More »