Home » Research and Development

Research and Development

Why Content Marketing is Important to SMBs

Choosing the best marketing for an SMB can be confusing.

Are you struggling to keep up with effective techniques that will help your small to mid-sized online business?  If you’ve put the time and effort into building your web store and are using one of the best eCommerce software solutions, there are still many things to consider.  Right now, however, the best thing you can do for your online store ... Read More »

Growing & Changing Future of E-commerce

future of e-commerce

What is the future of e-commerce?  Right now, it’s going strong, with no end in sight.  eMarketer explained in its 2013 forecast that U.S. retail e-commerce sales in 2013 were expected to have a 14.8 percent increase over sales from the year before. Nonetheless, these are only U.S. retail sales, and retail only makes up a tiny portion of this major ... Read More »

6 Affiliate Marketing Myths Debunked!

affiliate marketing myths

As an ecommerce business owner, you’re probably looking for ways to bring in revenue in addition to the products or services you already sell on your site. Affiliate marketing, or promoting other merchant’s products, can be a great way to do this. Unfortunately, there are many myths that come along with setting up an affiliate marketing program. Let’s take a ... Read More »

Don’t Have Enough Space for Inventory?

inventory

What do you do when you don’t have enough space for inventory? The good news is that your small business is picking up steam — demand is high and orders are coming in fast and furious. The challenge now is to efficiently manage your inventory and ensure that your shipping and receiving process makes the most sense. Considering the alternative ... Read More »

Use Google Authorship to Improve Click-Thru Rates

Without providing stellar content to your target audience, it’s now impossible to rule the web or dominate search engine results. Do you agree? Well, look at the last couple of search algorithmic updates by Google and you’ll know. You might have heard about the Panda and Penguin updates by Google. But one of the most influential changes that happened this ... Read More »

How to Avoid Dangerous Blog Links – Post Penguin

Link building is not the same as it used to be. Though your website’s SEO still very much depends on backlinks, there are several changes that have happened to link building post-Penguin.  With every update, you need to keep up with the new expectations and know how to avoid dangerous blog links. First released on April 24, 2012, Google’s Penguin ... Read More »

A Study on Google Shopping

By Mary Weinstein May 13, 2013 Every sales quarter, CPC Strategy conducts a study on the top shopping channels, including Google Shopping on seller metrics such as traffic and revenue. For Q1, Google shopping traffic almost doubled. CPC Strategy’s 2012 Ecommerce Industry Report compares Google Shopping against rival shopping engine Amazon Product Ads. It analyzes the sales data of more ... Read More »

What is the Best Way to Develop a Custom Ecommerce Site? (infographic)

By Kinjal Adeshara March 25, 2013 Nowadays, small and large product based business need ecommerce sites. In 2013, will be flooded with new technologies and it’s important to make sure you online business pages shine. Ecommerce websites will only be considered well structured when users can search for a product easily with smooth navigation. Having a custom ecommerce site will help ... Read More »

Why is Inbound Marketing Better for Online Stores?

By the ZippyCart eCom team March 7, 2013 In order to keep up with the changing consumer demands, the techniques of marketing also change their course. As the owner of an online business or an e-commerce store, you may have heard about ‘inbound marketing’, as opposed to outbound marketing. But do you know what inbound marketing is and how it ... Read More »

Smoothing the Path to Purchase

By Paul Rufus March 4, 2013 On a regular basis, I’m asked to evaluate a prospective clients’ e-commerce store. Often they are frustrated by lower than expected conversion rates or declining sales. Question number one tends to be something along the lines of why have you designed and built your e-commerce store? Question two: So, why have you made it ... Read More »