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6 Affiliate Marketing Myths Debunked!

affiliate marketing myths

As an ecommerce business owner, you’re probably looking for ways to bring in revenue in addition to the products or services you already sell on your site. Affiliate marketing, or promoting other merchant’s products, can be a great way to do this. Unfortunately, there are many myths that come along with setting up an affiliate marketing program. Let’s take a ... Read More »

Did Google Penguin Updates Killed Your Traffic?

Google Penguin Updates

Last spring, almost a year ago, Google launched Penguin 2.1.  Time flies when you are busy at work, however, and many websites are still suffering the consequences of the update.  Are you one who still needs to update their internet marketing strategy to accommodate for the Google Penguin Updates?  Do you know what Penguin actually means, as far as the ... Read More »

Don’t Have Enough Space for Inventory?

inventory

What do you do when you don’t have enough space for inventory? The good news is that your small business is picking up steam — demand is high and orders are coming in fast and furious. The challenge now is to efficiently manage your inventory and ensure that your shipping and receiving process makes the most sense. Considering the alternative ... Read More »

How to Make Sure You’re PCI Compliant

The Payment Card Industry Data Security Standard (PCI DSS), a set of information security measures for organizations that handle cardholder information, aims to reduce credit card fraud by protecting cardholder data. Payment Card Industry (PCI) compliance is mandatory for merchants of all sizes, but the requirements can seem complicated and perplexing. So that you’re not completely baffled, here are some ... Read More »

Use Google Authorship to Improve Click-Thru Rates

Without providing stellar content to your target audience, it’s now impossible to rule the web or dominate search engine results. Do you agree? Well, look at the last couple of search algorithmic updates by Google and you’ll know. You might have heard about the Panda and Penguin updates by Google. But one of the most influential changes that happened this ... Read More »

How to Avoid Dangerous Blog Links – Post Penguin

Link building is not the same as it used to be. Though your website’s SEO still very much depends on backlinks, there are several changes that have happened to link building post-Penguin.  With every update, you need to keep up with the new expectations and know how to avoid dangerous blog links. First released on April 24, 2012, Google’s Penguin ... Read More »

SEO “Sins” That Will Hurt Your Page Rank

As a small business, you want to be found among the billions of pages on Google and other search engines. It’s critically important that you take the proper steps to enhance your page rank and website’s search engine optimize (SEO) rather than taking shortcuts or applying unethical methods. The primary reason to take the proper approach is that search engines ... Read More »

How to Find Your Target Audience and Help E-Commerce Success

What’s your idea of running an online business? There are many who think running an eCommerce store is simply posting and selling products. Sadly though, it’s a lot more complicated in today’s world of eCommerce. No matter what niche you belong to, there’s tough competition for attracting customers so you need to find your target audience and develop a strategy ... Read More »

What to Look for When Buying eCommerce Stock Control Software

By John Trimble, Head of Search June 17, 2013 With more and more businesses investing in trading online the importance of having an effective warehouse and stock control software is becoming even more key to the difference between profit and loss. If you’re in the process of procuring eCommerce software, how your back office integrates should be an important consideration ... Read More »

Make Money by Engaging your Audience

By Amanda Walters June 10, 2013 When you embark on setting up your business, or even if you are simply focusing on growing your brand, you need to make sure you are engaging your audience. Without engagement, you cannot truly know your audience, you cannot see where you are going right or wrong. The obvious way to engage is socially. ... Read More »