Research and Development


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Paid Search Ads Benefit Offline Sales More Than Ecommerce

December 13, 2011 By the ZippyCart Content Team Ecommerce campaigns are more effective at driving more sales in brick and mortar stores than online store fronts. According to a two year long study recently completed by RevTrax, paid search and display ads generate $6 of offline retail spending for every $1 of ecommerce spending. Although revenue in any channel is ...

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CEOs Increasing Use Of Ecommerce Solutions

November 16, 2011 By the ZippyCart Content Team A recent survey of retail CEOs revealed that retailers are currently increasing their investments in a variety of multi-channel growth strategies including ecommerce and international expansion. The study, conducted by PwC Canada Retail Consulting Services, surveyed CEOs of 21 U.S. and Canadian specialty and department national retail chains. The study asked questions ...

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2011: An Online Spending Odyssey

November 14, 2011 By the ZippyCart Content Team Online holiday spending, aided by mobile and tablet commerce, is expected to grow 15 percent this year. Forrester released a report predicting that online sales during the 2011 holiday shopping season will amount to $59.5 billion, compared to $51.7 billion last year. Although consumers are more deal-conscious than ever this year, 12 ...

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Performics’ 2011 Social Shopping Survey Yeilds Interesting Results

October 27, 2011 By the ZippyCart Content Team Millions of Internet users are members of social websites. In order to access that growing market, more and more retailers are utilizing social shopping platforms in addition to their ecommerce solutions. Just this week, Sociable Labs, a popular social ecommerce software provider, announced the $7 million success of their Series B funding ...

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2011 Holiday Shoppers Turning to Ecommerce Solutions

October 25, 2011 By the ZippyCart Content Team Ecommerce solutions are the preferred method of shopping for many consumers due to the convenience of 24/7 availability. Some consumers enjoy the one-stop-shop the Internet provides, and others appreciate free shipping and other incentives online retailers offer. Whatever their reasons, more shoppers than previously expected will be turning to ecommerce solutions to ...

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Prepare Your Ecommerce Solution for DNS Failure

October 14, 2011 By the ZippyCart Content Team Domain Name Service (DNS) issues may be more of a concern this holiday shopping season than expected, according to a recent study commissioned by VeriSign, Inc. Ecommerce solutions of all sizes could be at risk of experiencing the devastating effects of DNS failure and website downtime. The main finding of the study ...

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2011 Holiday Shoppers Look To Ecommerce Solutions

September 23, 2011 By the ZippyCart Content Team Offering the right online deals to shoppers will be critical for retailers to attract customers this holiday shopping season. A recent survey by SteelHouse revealed that 82 percent of respondents will change the way they shop this year. Of those respondents, 62 percent plan to spend less money on holiday shopping in ...

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Amazon’s Ecommerce Solution Takes Huge Slice of Global Cake

August 18, 2011 By the ZippyCart Content Team ComScore recently released another report (it’s kind of what they do) discussing the relative visitor numbers of the world’s leading ecommerce solutions. Big surprise, Amazon is leading the pack with an almost unbelievable 282 million unique visitors in June. According to the comScore’s calculations, that’s about 20% of the worldwide internet population. ...

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L2 Digital IQ Index – What Can It Teach You?

August 18, 2011 By the ZippyCart Content Team L2, a think tank dedicated to determining magazine trends online recently released their “Digital IQ” report (check out the sweet video breakdown). The report analyzed the online habits and performance of almost one hundred different magazine and arranged them in categories ranging from “Genius,” “Gifted,” and “Average,” all the way down to ...

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