McAfee Launches Theft Prevention App For iOS

August 16, 2011
By the ZippyCart Content Team

McAfee is known as one of the leaders in computer security software and now they’re taking a shot at the mobile market too. The new software is intended to protect user’s sensitive information on their phone in case it is lost or stolen. The company’s emergence into the mobile world is due to the increased rate of mobile viruses and other attacks on users’ data. The app is available for $19.99 on Apple’s App Store ecommerce solution.

Mobile security firms are starting to ramp up their app development to hopefully put mobile users’ minds at ease, knowing that they are safe from attacks. McAfee recently acquired WaveSecure, where users can back up photos, videos, contacts, and even track their iPhone’s location remotely. Using the WaveSecure portal and ecommerce solution, users are able to retrieve their data even if their phone is stolen, or if they switch mobile operating systems.

A lot of people have sensitive information on their phone – especially corporate executives and other higher-ups. The cost of losing that data can be catastrophic, which is why it has to be constantly backed up. If the information is compromised by the wrong individuals it could also be incredibly bad. That is why having a way to delete sensitive information in case the phone is lost or stolen can be so useful.

A big problem that people have with these precautionary systems that can wipe, lock, or make sounds when your phone is stolen is the fact that the thief only needs to turn it off and remove the SIM card to prevent you from using the security features. Mobile developers need to figure out a way to keep the phone turned on at all times (when security is threatened), and somehow (who knows if it’s possible) lock the SIM card in its place. This would prevent the thief from gaining access to the phone, as well as selling it to make some illegal dough.

Consumers consider security a huge aspect of everything mobile. Ecommerce solutions have put security at the top of their lists and it’s looking like services are opening up for third party mobile security as well. This is a small step from McAfee into what looks like a huge new market. We will most likely see a heap of new companies entering mobile security with lots of new features.

Mobile Payment Craze – Who’s Trusted? – Heartland Enters Processing Sector

August 11, 2011
By the ZippyCart Content Team

Stories on new mobile payment options seem to be popping up daily, and today is no different.  An established member in the payment processing sector, Heartland Payment Systems, has come out with their own solution for retailers.

The system works similarly to Square: you plug a card-reader into the headphone jack.  Then you download the application and voilà! You can start accepting payments through a mobile phone after you take your items out of your (real world!) shopping cart.

Heartland says that the fee’s are very comparable to any traditional card reader/merchant service.  The difference with Heartland Payment Systems is that they are actually processing the payments and are not sending your payments to someone else.  This means that they can offer a lower rate and enhanced security compared to others.

The company has said that they use an encrypted system, and that they took a huge amount of time making sure that both the unit and service were secure.  A lot of people have been questioning security not only with payment processing solutions, but with mobile wallets as well.

Ogilvy & Mather, an international advertising, marketing, and public relations agency, recently did a survey on which companies people trusted most for payment solutions.  Visa, Mastercard, and American Express came up in the top three slots – which looks like a good thing for Visa and AMEX’s Serve.  Google, Apple, and Facebook were also surveyed but were among the last place finishers for trust.

There are two main sectors in the mobile payment industry that are soon to be dominated by someone.  There is the mobile wallet division – which is where your credit and debit cards are stored on your phone instead of in your wallet.  The other one that is being competed for is mobile payment processing.  This is what Heartland, Square, and a few others are competing for.

When you go to the Apple Store there isn’t a row of cash registers that are being handled by cashiers.  Instead employees are going around with iPhones and iPads swiping your card and emailing you the receipt.  You could be seeing this at grocery stores in the near future where they scan the items in your shopping cart and then send you on your way.

The future after that would most likely be similar to a self checkout. Instead of scanning your items then having the annoying “faster way to checkout machine” telling you to “put your item in the bag please, put your item in the bag please, put your item in the bag please…” – you scan what’s in your shopping cart with your phone’s camera and then pay via your credit card in the app. Oh wait…that’s already in the works.

Put The MetroPCS Samsung Admire In Your Shopping Cart

August 10, 2011
By the ZippyCart Content Team

MetroPCS has just announced that they are going to offer the Samsung Admire smartphone powered by Android. There have been spy shots of the phone, but now we have a full picture of what it’s going to look like. Although there is not an official release date, or price yet, MetroPCS said the phone would be available to put in your shopping cart before their back to school sale.

The Android-powered phone is supposedly going to be a cheap and powerful phone for entry-level smartphone users:

“The Samsung Admire is a perfect choice for first-time smartphone users or for budget-minded students looking for an advanced phone with all the features, apps, entertainment and organizational tools they need to excel.”

With the unit being paired with the budget-minded phone service that MetroPCS has to offer, this could be a very affordable phone for the budget-minded shopper (student or not) to throw in their shopping cart. MertoPCS offers plans as low as $40 a month which includes unlimited talk, text, and web access! Things just keep getting better and better in the world of phones.

The Samsung Admire will boast a 3.5 inch screen and a 3.2 megapixel camera. This phone is not intended to be a competitor with the Samsung Galaxy S II nor the iPhone 5 (if either of them are ever released!). MetroPCS hopes that this phone will tap into a market that has not really been accessed by smartphones before.

Not everyone needs a processor with 68 cores, a 24 megapixel camera, 4TB of memory, and a 0-60 speed of 1.6 seconds on their phone. The Samsung Admire hopes to tap this new market with simple features that has the one thing everyone wants – the application marketplace.

This phone is going to be able to handle applications with ease and will likely be a light, fun device for taking pictures, playing Angry Birds, checking stocks, and listening to Pandora on. Throw this smartphone in your shopping cart if you’re on a budget to get a new phone.

Experian Simmons – Mobile Commerce Research

August 10, 2011
By the ZippyCart Content Team

Experian Simmons has come out with some ecommerce solution research that portrays how people are going mobile with their shopping habits. The study found that about 33 million Americans use their phone for “shopping activities.” This doesn’t mean that they are actually putting anything in their shopping cart via their mobile phones. Instead they are researching products or trying to find the hippest and trendiest accessories on their phones.

The study also found that 7%, or 2.3 million, of mobile phone shoppers actually have purchased something using their mobile phone. This means that they actually went onto an ecommerce solution such as Amazon.com, logged into their account, and paid – all via their mobile phone.

Experian Simmons delved even further into the study to see what kind of products and services people were looking for. Of the 24,722 men and women that they surveyed, it was discovered that 23% were looking for tickets to movies and events (Fandango app anyone?). 16% were investigating travel services and 15% were looking for games and toys.

The research did not include tablet use which was very interesting. Sure, tablets definitely are not as widely used as mobile phones, but they’re still mobile. Most of what people do on tablets is search the web and research products and services. It would be interesting to see the percentage of tablet owners that have purchased something from an ecommerce solution on their device.

Mobile commerce is becoming a huge market for ecommerce solutions to try and tap into. A mobile or tablet friendly web interface is key if you want to have a decent mobile user conversion rate. Ecommerce solutions aren’t alone in this race however. With Google Wallet, Serve, and many others joining the race for the top mobile payment system, brick and mortar locations are also going to have to adapt.  Whether that means using smartphones to ring people up (Serve), or having an NFC (Near Field Communication) receiver at the checkout station.

It will require some investment for in-store locations to facilitate NFC transaction, but could have a big return. If you’re an early adopter of Square your store could be known to some as “the” cool place. Many people love going to a place that is technologically savvy – one that lets them use their $300 smartphone to the fullest. We’re in the middle of a mobile boom (imagine Nokia in 2000) and things are only going to get more exciting.

New comScore Data Shows Increase In Ecommerce Solution Spending

August 9, 2011
By the ZippyCart Content Team

A new comScore data-set is out and it shows that spending on ecommerce solutions is up 14% from the same quarter last year. People spent $37.5 billion dollars in the second quarter of 2011, and only $32.9 billion in the second quarter of 2010. The primary reason that the spending went up is because the number of users increased: 16% more people were accessing ecommerce solutions to spend some money.

The spending in the first quarter of 2011 was about $1 billion more than the most recent second quarter. This isn’t much of a surprise because it’s been that way in the past years. Another interesting statistic that comScore came up with was that the top 25 ecommerce solution accounted for 66.4% of purchases. Last year the top 25 accounted for 67.7%. This is most likely due to all the new online shopping carts and in-game mobile commerce.

As one can imagine those top 25 online shopping carts consist of Amazon, Best Buy, and those other humongous stores. There are so many great start-ups launching everyday that it’s hard to see that 66.4% go up. Consumers now have an incredible amount of options when choosing where they want to buy an item, and sometimes the creative and small start ups are more appealing.

comScore chairman Gian Fulgoni says that for every $10 spent in discretionary spending, $1 is spent online. This is not a big surprise because online stores don’t have as much overhead as your standard brick and mortar location. This makes it easier for the ecommerce solution to drop prices and still have a decent margin.

Since the number of users doing their shopping online increased a whopping 16%, we actually experienced a drop in purchases per person by 2%.

The survey doesn’t include travel, and with the government making $30 million in taxes every day from flights alone it’s hard to fathom the amount spent on actual tickets and hotel rooms. If only the FAA wasn’t collecting taxes anymore and we could get those tickets even cheaper.

Lantronix Launches Ecommerce Solution + Future Of The Cloud

August 4, 2011
By the ZippyCart Content Team

Lantronix is one of the leaders in smart connectivity solutions that enable cloud-based access to any device.  This involves some specialty hardware that you might not just have lying around. Previously it was all done by magazine and telephone mail-orders.  Today however, Lantronix has just opened their new ecommerce solution dubbed lantronixstore.com (clever huh?).

This will make it easier for your business to allow M2M (machine to machine) connectivity through the cloud:

“We believe a global ecommerce solution plays a key role in establishing ourselves as a leader in machine-to-machine (M2M) and cloud-based connectivity solutions, and is critical to our ability to scale the company while still providing superior customer service,” said Mark Tullio, Senior Director of Marketing at Lantronix. “We are thrilled to kick off our new fiscal year by expanding our commercial footprint with ecommerce in an effort to continuously improve customer loyalty and satisfaction.”

This new ecommerce solutions comes in the wake of Apple, Google, and Amazon all luanching their cloud services.  Since we’re doing away with floppy disks, CD’s, and even those amazingly tiny USB thumb drives, something has to replace them.  The cloud is something that will change computing forever.

Lantronix focuses on business uses that require large data sets and remote access to company machines from anywhere in the world.  Amazon, Google, and Apple do the same thing except on a smaller scale for us consumers.

One thing that will be amazing with the whole cloud computing idea is being taken on by the gaming company, OnLive.  What OnLive is trying to do is bring graphic and processor intensive games to your television set for a fee payable on their ecommerce solution (of course).  They will have all of the off-site power to stream the game to your television.  This enables you to play games you might not have the machine for.

The same thing can be done for just about any project, product, or application that needs excessive computing power, and it’s all done through the cloud.  The day when all computing hardware needs are satisfied via the cloud is likely coming soon, so be ready for it.  Lantronix, Google, Apple, Amazon, and many other companies have completed the first step of putting all data in the cloud.

Survey: Retail-Integrated Ecommerce Solution Boost Sales

August 5, 2011
By the ZippyCart Content Team

A new survey recently released by Shopatron shows that businesses with retail-integrated ecommerce solutions show better sales overall. The survey, entitled the “2011 Retailer eCommerce Study” was powered by responses from almost 1,000 Shopatron users and remained consistent with prior-year findings that showed the same thing: using their integrated-retail ecommerce solution boosts sales. According to Shopatron, their numbers should give brands considering direct-to-consumer ecommerce pause to think:

Their research showed that more than half of retailers bought or considered buying brands that sent them orders using Shopatron’s retail-integrated ecommerce solution. Almost two thirds of respondents said that they showed incremental sales increases as a result of using the Shopatron system. Almost 60% called the system “important” or “very important” to their organizations.

Now, keep in mind, all these numbers and statements come from companies buying direct from brand manufacturers and selling to the public. Two years ago, a similar survey of retailers showed that half of them were cutting back on purchasing from brand manufacturers who sold direct to the public (via ecommerce solutions, etc.). The thinking here might be: “What chance do I have to complete with the manufacturer?” Cutting prices hurts the bottom line, and being the middleman when shoppers can go directly to the manufacturer isn’t a great place to be. Well, whatever the dominate school of thought is, the most recent survey found that 64% of retailers were now cutting back on purchases from that same group of manufacturers, while 10% said that they flat-out weren’t going to buy from brands who sold direct.

If you are a small business with an ecommerce solution, odds are that you make your own goods, or purchase them from local suppliers. Some online entrepreneurs choose instead to use “drop shipping,” where orders are placed and payment received through an ecommerce solution or shopping cart system, and then the order is relayed to a fulfillment center somewhere else. The products are shipped out from there. If you are an online retailer who deals directly with manufacturers, you need to think about your place in the sales/supply chain and how you can maximize your profits and minimize the risk you deal with from you competition.

No Airline Ticket Tax – Give That Money Back Delta!

August 3, 2011
By the ZippyCart Content Team

As most of you know, the United States is having a small problem with the its debt. However there is some good news for consumers. Airline tickets are pretty much always bought on ecommerce solutions, and that’s still the case. But in the wake of recent government budget issues, some things are different. Let’s say that you purchase a $300 ticket online, you’re usually paying $61 dollars in tax to the FAA. Well, due to the debate that is going on in the House, the FAA has been partially shut down. That means they can’t collect taxes.

The government is losing an estimated $30 million a day because the FAA’s authority to collect taxes has expired. The country has allowed 20 short-term extensions, but now they can’t do that anymore and have to come up with an agreement. What does this mean for you, and the airlines?  Libertarians rejoice!

When you log on to your favorite ecommerce solution for buying airline tickets you don’t have to pay taxes! That means that $300 ticket is going to fall close to $200. You could see airlines raising prices while this is in effect to earn some extra cheese, just because they can. Hopefully we won’t see too much of that.

Since most people don’t know about this, what’s forcing an airline to stop collecting “taxes” just to pocket them? This is where Delta comes in. In what some might describe as “a savvy business move” and others might describe as “stealing,” the airline has been collecting “taxes” this whole time and pocketing the money.

How about a round of applause for the Internal Revenue Service (probably for the first time in your life). The scolding that Delta has received from the IRS has prompted them to return those hefty taxes you paid on various travel ecommerce solutions to the customers.

But don’t start buying tickets for your 2036 travel plans just yet.  There is no policy in place yet for trips scheduled for after the time in which the FAA is fully reinstated. No one knows what the FAA and IRS will do.  The IRS website had this to say:

“The legislation could either impose tax on all travel occurring after its enactment or provide an exemption for passengers who purchased tickets during the period when the tax was not in effect.”

So Mr. IRS man, who’s going to win the ball game tonight?  “Well, the Red Sox could win, or they could lose.” Don’t count on your tickets being tax-free for your flights that depart after this whole FAA debacle is figured out. For now, head to your travel ecommerce solution of choice and grab a round trip ticket while you can – you’ll save some money!

American Express’ Serve Picked Up By Verizon

August 2, 2011
By the ZippyCart Content Team

The mobile payment sector is going to have a huge impact on the consumer world. Various mobile ecommerce payment solutions have announced their entry to the market, without the actual entry part. Google Wallet intends to use NFC chips and receivers for users to pay each other and merchants, by putting their phones within 4 inches of a receiver. Serve was announced some time ago as American Express’ introduction to the market, and Verizon has picked it up.

The mobile phone service provider has said that it plans to introduce Serve to its smartphones and tablets in the coming months. Finally mobile payments are getting introduced so we can actually use them! One problem though, I don’t have an American Express card – do you? Thankfully it doesn’t matter!

In order to take advantage of Serve, which uses your phone number to send payments to you, you need to pre-load money onto your account, with is then managed by American Express. This new mobile ecommerce solution payment system sadly makes the user go through two extra steps, something that Google Wallet will not require. Your money is not connected to your existing bank accounts. Instead, the money needs to be transferred to the system, and then withdrawn (if you want some cash or interest).

Verizon plans to make this part of their software they pre-load on phones, more commonly known as “Verizon Bloat-ware.” Mobile payments are going to be a huge player in the future of ecommerce solutions, especially mobile ones, and will hopefully help do away with physical credit/debit cards.

Think of the transition that payments have had in the past years. We started off using cash for pretty much everything. Then checks came along with an MICR (magnetic ink) strip that added security and subtracted cash. After that, credit cards! Those amazing plastic devices with that cool magnetic strip you have to keep magnets away from (weird huh?). Everyone could spend money they didn’t have! Companies are now aiming to take the wallet out of the equation and use the smartphone.

All of these services should be launching by the of the year and it’s going to be a battle of mass proportions to see who wins out. Google, AmEx, Ericsson, and PayPal are only a few of the competitors looking for the biggest market share.

Google Page Speed Service Will Streamline Your Ecommerce Solution

July 29, 2011
By the ZippyCart Content Team

It’s no secret: the speed in which a website loads can severely affect sales and page impressions. A recent survey found that 40% of shoppers are most influenced by site speed, and Amazon also found that for every 100ms in load time, sales decreased by 1%. The primary culprit for decreased speed are mismanaged tags and third party add-ons. While many webmasters are well aware of this issue, less than 35% have taken any action to fix the problem.

Hot on the heels of this news, Google has once again stepped in to offer ground-breaking tools that have the potential to be seriously useful for webpage developers and those offering ecommerce solutions. Page Speed Service has already launched and early reports are starting to come in.

Here’s how it works: Designers and page owners sign up and point their site’s DNS (Domain Name System) to Google, and the Google team enable the tool.  From there, Google will load the page content from the page’s server, rewrite the entire webpage, and deliver the new, streamlined product from Google’s own servers.

Google claims this new tool will lead to a 25 to 60 percent increase in page speed. According to reports, users are able to test out just how much faster their page will load before they are asked to commit to the service. Those looking to boost their ecommerce solution load speeds permanently will eventually have to pay Google a fee to utilize the tool.

Some may be a bit wary of rerouting their webpage through Google’s servers. But the payoff for using Google’s new tool may outweigh the risk of outsourcing hosts. In an ever expanding and increasingly influential mobile marketplace, the cost of having a slow loading webpage can be crippling. In 2009, Compuware found that over half those surveyed felt mobile webpages should load as fast as the pages accessed on home computers. Again, around half of the same survey takers said that they refuse to return to a mobile site if they have experienced trouble accessing it in the past. Demand is increasing for breakneck page speeds, and those ecommerce solutions that fail to keep up will be left in the dust.

Gartner: 141 Million Mobile Payment Users Worldwide

July 22, 2011
By the ZippyCart Content Team

Gartner recently released a report regarding worldwide mobile payments, showing that by the end of 2011 there will be 141 million mobile payment users around the globe. This is a 38 percent increase from 2010. Last year, mobile payment users reached 102.1 million. Worldwide mobile payment volume is forecast to total $86.1 billion, up 76 percent from 2010′s volume of $48.9 billion. Credit card companies are making moves towards more mobile-based ecommerce solutions, as evidenced by recent deals inked with mobile payment providers such as ISIS. Despite this news, Gartner says the mobile payment market is growing slower than expected.

“Many service providers are yet to adapt their strategies to local requirements, and success models from Kenya and the Philippines are unlikely to be translated to other markets” says Sandy Shen, director of research at Gartner. Emerging markets are an excellent target for mobile payments, as brick-and-mortar banking institutions are rare and the number of mobile devices is on the rise.

The report also cites the widespread adoption of NFC (Near Field Communication) Technology as being at least four years away. NFC-based ecommerce solutions allow smartphone users to slide their cell phones over a scanner to pay for purchases. As of right now, only one smartphone (the Nexus S 4G) supports NFC purchases in the United States. The largest hurdle on the way to NFC adoption is convincing consumers that the technology is a worthwhile transition from paying with cash or cards. The high cost of NFC replacing or incorporating NFC scanners will also make the transition more difficult for retailers, especially small businesses who are already struggling in weak economies around the world.

The success of ecommerce solutions such as mobile app stores play a large role in the recent growth. “Thanks to the success of mobile application stores, such as Apple’s App Store, and the efforts in driving mobile sales by major retailers, such as Amazon and eBay, merchandise purchases far outweigh other use cases in developed markets, which include North America and Western Europe,” Ms. Shen said. “We predict that in 2011, merchandise purchases will account for 90 percent and 77 percent of all transactions in North America and Western Europe, respectively.”

Zillow’s IPO Fluctuating Plus Other Super-Hot Tech IPOs

July 20, 2011
By the ZippyCart Content Team

Zillow’s IPO is today, and just like every tech IPO these days, the stock soared. For those who don’t know, Zillow is your house-pricing, mortgage-finding, almost-an-ecommerce solution site that wants to help you buy your next house. Originally valued at $1.6 billion, the company opened its shares at $20 each on Tuesday night for a limited number of investors. If you were able to get a hold of your broker you might have been one of the lucky ones to your investment open at $57 per share this morning.

The problem occurred when those investors saw their money triple and decided to sell off (I mean, who wouldn’t?). The stock took a dip to around $33, but is now still floating at almost $40 a share. This kind of quick timing with these tech IPOs has made some investors a lot of money. The dangers of chasing that hot tech IPO occur routinely because of ridiculously sharp drops (usually around mid-day) that are the result of “shorting.” Sales from people who got in first and are offloading their stock after their money is made exacerbate these problems.

Zillow makes money through online advertising, not from external companies, but through the users on the site – specifically real estate agents. The user can see just about any aspect of a house on the website. Plus, if the real estate company decides to go through the ecommerce solution to “sponsor” their house, you might see it first. The site makes finding the right mortgage easy, and seeing the specs and valuation of a specific house.

Zillow was the first of its kind when it launched in 2005. You could check to see how much your neighbor’s was worth (and Arnold Schwarzenager’s too!). The company is one of the smaller tech companies that has filed for an IPO. This could open the doors for smaller gaming companies like 6waves Lolapps to go public like Zynga has decided to do. The videogame companies like these that feature many product with in-game ecommerce solutions have been seeing huge growth, and more funding could be necessary.

The Zillow IPO comes in the midst of some of the hottest tech IPOs we’ve ever seen. Linkedin started trading under the symbol LNKD a littler over a month ago.  The social network for career searching is currently trading at around $100 per share.  That puts the company at over a $9 billion valuation.  The company opened at $42 with a close to $4.5 billion valuation, yet it only had $15.4 million in revenue last year (don’t get that needle too close to the bubble!). Caution and research are key when deciding to throw these hot IPO shares into your shopping cart.

Audiosocket Makes Music Licensing Easier Than Ever

July 20, 2011
By the ZippyCart Content Team

The music licensing agent Audiosocket has been around for about three years now. If you have just bought a Spotify account, don’t panic – this isn’t for you. Audiosocket has just released a new service that they like to call “music as a service” (MaaS). This was designed to help developers of all kinds get legally licensed music easily. The user integrates it into their project via an API (Application Program Interface) and then chooses the songs they want to license accordingly. Once the music is chosen the web designer, game developer, or whatever, pays through Audiosocket’s ecommerce solution.

With so much news coming out that Spotify is finally coming to the US you might be wondering: why don’t I just use Rdio or Spotify? Audiosocket is nothing like the two. Spotify and Rdio have a humongous library of songs – well over the 33,000 that Audiosocket has.

Think of Audiosocket as a music ecommerce solution for movie makers. When you’re making a movie a lot of producers have to get copyrighted music for a fee from the record label. This equates to a lot of emails, reading, and paperwork and of course – money!  With Audiosocket, anyone who needs to license music so that they can use it commercially can do it easily through their ecommerce solution. This cuts out the nasty paperwork and negotiation times so you can get back to your project.

Still don’t understand it?  Just know that if you’re looking for music that you can personally listen to, Audiosocket is not for you. Rdio or Sportify is exactly what you want.

Another cool thing that Audiosocket makes even easier is getting money to the creators of the music, the artists. Music producers of all kinds can have their music featured on the Audiosocket API and be paid for their work every time someone uses their songs. Getting money for streaming and digital record sales has been increasingly harder for artists. Now there is a new revenue opportunity for them.

If you’re looking to develop a movie, game, or website that integrates music that is required to be licensed, it’s looking to be easier than ever. Finally, there is no more going through contract after contract trying to get a license to use a song. Don’t worry if you’re just a normal person who likes to listen to music, because Spotify and Rdio are there for you.

Survey: Page Speed Affects Consumer Shopping Carts

July 19, 2011
By the ZippyCart Content Team

It’s a fact: Consumers trying to add items to their shopping cart get frustrated when the webpage takes a long time to load. According to TagMan.com, providers of ecommerce solutions are concerned about the speed in which their web pages load, and are taking action to streamline their business pages. New survey data by global tag management leader TagMan (www.tagman.com) shows that 81% of respondents are concerned or very concerned about how quickly their page will load. In response to these concerns, nearly 60% say they’ve taken some steps to improve site speed, but are concerned and think they could do more to help their page.

One of the most helpful measures a webmaster can take in speeding up their web page is to optimize or remove third-party images, links and tags. Theses tags are often mismanaged and stored inefficiently, which translates into slower loading time for the web page. An alarming 71% of respondents to the survey say that they are aware of this step, but only 35% have taken the necessary action to assist with faster load times.

According to an Aberdeen Group report, every extra second a page takes to load can result in approximately a seven percent loss of conversions. Tests at Amazon revealed similar results, showing that every 100 ms increase in load time on Amazon.com decreased sales by 1%. Consumers using broadband to add items to their shopping cart are more impatient than dial up users.

Over time, the general speed of web pages have decreased as faster Internet connection have become more affordable and more common. In 2006, a study found that 40% of online shoppers feel that the most influential factor for them to revisit a site is whether the website will load quickly. Since a negative experience with an online shopping site is likely to fester into a general distaste for the company, having a faster loading web page is more likely to develop return customer relations. Therefore, faster loading web pages are more likely to lead to long term sales and ultimately more items in consumers’ online shopping carts.

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