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eCommerce Research

What Features Do You Really Need in an eCommerce Solution?

By the ZippyCart Content Team Sept 21, 2012 Choosing the right ecommerce solution can be difficult for any business. There are hundreds of solutions available, each with different features — some of which seem like necessities, and some of which you may never use. So, what do you really need in an ecommerce platform? Here’s a quick guide to finding ... Read More »

Discount Trends… get the inside scoop

By Catherine Gluckstein Sept 3, 2012 We all know that the winter holidays are the busiest shopping period of the year and the time that retailers offer the biggest discounts, but did you know Tuesdays were the day to find the best deals?  There are many surprising, less obvious discount trends that can help small online businesses compete with the big ... Read More »

8 Ways to Place Product Recommendations to Increase Cart Value and Customer Loyalty

By Ken Levy May 21, 2012 Product recommendations have come a long way since the beginning of online retailing. There are numerous recommendation types designed to convert browsers to buyers, increase order size and boost repeat shopping. Each type can help conversion when properly placed on the page. These high-selling tools can and should be visible from the moment a ... Read More »

How Can Small Businesses Compete Globally?

April 30, 2012 By Matt Bramowicz Business is not what it used to be. While in the past it may have been acceptable practice for a small or medium-sized business to cater only to its native language market, it is no longer the case.  From the onset, small businesses are already at a disadvantage.  Whether the company relies on boot-strapping ... Read More »

What Happens When You Swipe Your Credit Card?

Credit Card Swipe

April 14th, 2012 By Susan Delly What happens when you buy something online?  To the average consumer, it’s a simple process of adding an item to the virtual shopping cart and pressing the ‘buy now’ button… but what really happens? The truth is, your simple check-out process is a series of steps that go through several different processes before it’s ... Read More »

4 Ways to Increase Consumer Satisfaction on Your Ecommerce Solution

January 3, 2012 By the ZippyCart Content Team The 2011 holiday shopping season is officially over and retailers have shifted their focus to the heaps of holiday gift returns coming in as we begin the New Year. Holiday returns are up 8% this year from the same time last year, which is due to more confident consumers and a 15% ... Read More »

Consumers Use Ecommerce Solutions for More Expensive Purchases

December 27, 2011 By the ZippyCart Content Team Shopify app SumAll has completed an analysis of current Shopify customers providing insight on rising prices, increasing discounts, and decreased shipping costs. The study was conducted over four years (2007-2011) and derived findings from 30 million transactions from stores powered by Shopify. Overall the data shows retailers are making more net revenue ... Read More »

“Green Monday” Marks Continuing Holiday Ecommerce Success

December 16, 2011 By the ZippyCart Content Team Ecommerce solution eBay coined the term “Green Monday” in 2007 to describe the second Monday in December, which for the past six years has marked the most (or second-most in 2005 and 2007) profitable shopping day of the year for online retailers. “Green Monday” has been exceptionally profitable for the past several ... Read More »

Paid Search Ads Benefit Offline Sales More Than Ecommerce

December 13, 2011 By the ZippyCart Content Team Ecommerce campaigns are more effective at driving more sales in brick and mortar stores than online store fronts. According to a two year long study recently completed by RevTrax, paid search and display ads generate $6 of offline retail spending for every $1 of ecommerce spending. Although revenue in any channel is ... Read More »

Shopcade Integrates Social Networking and Ecommerce

November 23, 2011 By the ZippyCart Content Team Just in time for the holiday shopping season, Shopcade has introduced a new social shopping application for Facebook users. Launched yesterday, Shopcade attempts to offer the millions of users on Facebook a true social shopping experience. The app allows users to browse, buy, and share products while earning cash rewards. Shopcade has ... Read More »