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Ensuring That Your eCommerce Site is Tablet Compatible

According to recent data, nearly one-third of Internet users now own a tablet. By next year, it’s expected to be nearly half. The people who own them tend to purchase more items and tend to be more loyal customers. If you sell online, making sure your eCommerce site is tablet compatible is an absolute must. Follow this guide to getting ... Read More »

A Study on Google Shopping

By Mary Weinstein May 13, 2013 Every sales quarter, CPC Strategy conducts a study on the top shopping channels, including Google Shopping on seller metrics such as traffic and revenue. For Q1, Google shopping traffic almost doubled. CPC Strategy’s 2012 Ecommerce Industry Report compares Google Shopping against rival shopping engine Amazon Product Ads. It analyzes the sales data of more ... Read More »

How to Increase Revenue with Product Images

By Ricky Tsao March 27, 2013 Years ago, I was a Planogram team member for a Target. My whole job was to influence the customer’s purchase decisions by placing and displaying products in a certain way. From signage to posters, display shelves and in-store advertising, Target put the utmost care and attention to how products are shown to customers. This ... Read More »

Top 10 Ecommerce Trends of 2013

By Kinjal Adeshara March 11, 2013 “Ecommerce” will continue to be a buzz word in 2013 and while this comes as no surprise, what needs to be seen is what will be the trends that will power this domain. Ecommerce will definitely evolve as it did in the past years but this evolutionary process is going to accelerate. More Personalized ... Read More »

Smoothing the Path to Purchase

By Paul Rufus March 4, 2013 On a regular basis, I’m asked to evaluate a prospective clients’ e-commerce store. Often they are frustrated by lower than expected conversion rates or declining sales. Question number one tends to be something along the lines of why have you designed and built your e-commerce store? Question two: So, why have you made it ... Read More »

How to Use Proper Call-to-Action Placement and Increase Online Sales

By the ZippyCart Content Team January 4, 2013 Mostly, visitors that come to a website have a specific purpose to fulfill. If it’s an e-commerce website, they are looking to buy something and that’s where call-to-action buttons come in. Call-to-actions (CTAs) are buttons that are designed and placed to get your web page visitor to DO something… they elicit an action. ... Read More »

How Analytics Can Help Your Online Store

By the ZippyCart content team December 19, 2012 In order to maintain the health of your online store, you need to keep a close watch on the analytics of your e-commerce site. There are several software solutions that you can use to track valuable statistics of your site. One of the best, however, is Google Analytics. This is an enterprise-class ... Read More »

A Breakdown of Google Shopping (and how it affects smaller online stores)

By Sarah Brooks December 17, 2012 Google Shopping, formerly known as Google Product Search, allows sellers to reach more potential buyers by allowing shoppers to quickly and easily find your product listing. The seller is able to control their product information, which helps guarantee the information is accurate and up-to-date. For a fee, the seller creates Product Listing Ads via ... Read More »

5 Ways to Show Your Clients That Your Website is Secure

By Terri Williams November 11, 2012 When shopping online, clients want convenience, value, and quality. However, they also want assurance that your 5 e against cyber attacks. If potential customers think that their personal and financial information could be compromised, they will be wary of doing business with you. Following are five ways to show your clients that your website ... Read More »

How Online Shopping Can De-Stress Your Holiday Shopping

By Susan Delly November 14, 2012 The holidays are right around the corner which means holiday shopping is revving up for another busy season.  OH NO!!!  For many people, this type of extreme buying is burdened by stress and indecision (when it should be a fun celebration of friends and family).   Because of this stress, consumers are flocking to the ... Read More »