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Mobile Commerce

Shazam Integrates Television and Mobile Ecommerce

November 10, 2011 By the ZippyCart Content Team Mobile discovery company Shazam announced Tuesday (11/8) that USA Network’s hit show Covert Affairs will now feature Shazam for TV. Covert Affairs joins several other “Shazamable” shows, which means it will include call-outs during the show for viewers to use the Shazam app to tag music in the show and gain access ... Read More »

An Interview With Digital River: Marketing Strategy Trends

November 9, 2011 By the ZippyCart Content Team We recently got a chance to sit down with Jim Wehmann, Senior Vice President of Global Marketing for Digital River, to chat about some strategies that businesses are using to market their ecommerce solutions this holiday season. Multi-Channel Marketing Businesses are increasingly turning to multi-channel marketing techniques to establish and reinforce online ... Read More »

ShopSavvy Adds Facebook Co-Founder To Board Of Directors

November 4, 2011 By the ZippyCart Content Team ShopSavvy, the mobile app that allows users to compare prices on anything, anywhere, will be adding Facebook co-founder Eduardo Saverin to its board of directors. The company announced Thursday that it has secured a $7 million round of Series A funding led by Saverin. Additional funding came from Brad Martin, former Chairman ... Read More »

MoPub Marketplace Gives Mobile Publishers Control Over Ads

October 28, 2011 By the ZippyCart Content Team MoPub Marketplace is a real-time bidding platform for mobile ads that directly connects publishers with ad buyers. The marketplace acts as a virtual trading floor that allows mobile ad buyers to bid on ad space from app publishers without going through an ad network. Advertisers are able to better reach target markets ... Read More »

Ecommerce Solution eBay Opens 24/7 “Inspiration” Storefront

October 24, 2011 By the ZippyCart Content Team Looking for that perfect holiday gift but can’t afford the full retail price? Want to know what top designers, tech giants and celebrities are dreaming of this year? Or maybe you need to reward yourself–since about 60 percent of shoppers admit they will buy themselves a gift this holiday season. If you’re ... Read More »

Google Wallet Expands SingleTap Technology

October 21, 2011 By the ZippyCart Content Team Google has partnered with New Jersey transit to offer their contactless payment platform Google Wallet for customers purchasing transit tickets at a couple popular train stations. Both New York City’s Penn Station and Newark’s Liberty International Airport Rail Station have implemented the necessary technology to support a tap-and-pay system for customers with ... Read More »

Kiip and Zynga and iPhone 4S, Oh My! Mobile Gaming Developments

October 13, 2011 By the ZippyCart Content Team The world of mobile gaming is expanding all the time, along with mobile commerce and, well, everything mobile. There are tips and tricks all over for improving your mobile-optimized website and ensuring customer satisfaction and ease of use with your m-commerce platform. Everyone is getting involved, and with good reason–10% of visits ... Read More »

L2 Releases 2011 Digital IQ Index: Fashion

October 13, 2011 By the ZippyCart Content Team L2 recently released its third annual Digital IQ Index for fashion, which ranks the digital competence of 49 prestigious fashion brands. The index ranks the brands based on the effectiveness of their digital strategies across four categories: site, digital marketing, social media, and mobile. Brands were given digital IQ scores that fall ... Read More »

Get The Most Out Of Mobile Ecommerce Solutions

October 12, 2011 By the ZippyCart Content Team There’s no question that if you are in the business of ecommerce you should be concerned about the business of mobile ecommerce, or m-commerce. Whether you choose to embrace the mobile ecommerce world or not, we’re here to offer a simple fact: your website can and will be accessed via mobile devices. ... Read More »

5 Tips for Optimizing Ecommerce Sites for Mobile Access

October 10, 2011 By Brian Doll, Principal Performance Analyst for New Relic Welcome back to Guest Blogger Monday! Our writer this week, Brian Doll of New Relic, discusses how your mobile-optimized website can make or break you. Internet users want their information now, not in 30 seconds, and they want it to be clear and concise. Read on to get ... Read More »