January 5, 2012 By Myron.com The Internet is king these days, and fewer companies can come up with good enough reasons not to offer their products online. The few companies that haven’t adopted online shopping are more likely to lose business as the interest in shopping electronically grows. Borders Bookstores, America’s second largest book selling [...]
Southwest Launches Online Rapid Rewards in Time for Cyber Monday
November 21, 2011 By the ZippyCart Content Team Just in time for Black Friday and Cyber Monday, Southwest Airlines has launched Rapid Rewards Shopping, a new online program through which loyalty members can earn points by redeeming special offers from hundreds of online retailers. The launch of Southwest’s Rapid Rewards Shopping program marks the first [...]
An Interview With Digital River: Marketing Strategy Trends
November 9, 2011 By the ZippyCart Content Team We recently got a chance to sit down with Jim Wehmann, Senior Vice President of Global Marketing for Digital River, to chat about some strategies that businesses are using to market their ecommerce solutions this holiday season. Multi-Channel Marketing Businesses are increasingly turning to multi-channel marketing techniques [...]
MoPub Marketplace Gives Mobile Publishers Control Over Ads
October 28, 2011 By the ZippyCart Content Team MoPub Marketplace is a real-time bidding platform for mobile ads that directly connects publishers with ad buyers. The marketplace acts as a virtual trading floor that allows mobile ad buyers to bid on ad space from app publishers without going through an ad network. Advertisers are able [...]
Offline Purchases to be Used For Targeting Web Ads?
October 26, 2011 By the ZippyCart Content Team “You are what you buy.” Whether or not you agree with this statement, it’s the way the folks at MasterCard see it and they want access to everything you buy. MasterCard and Visa want to take what they know about your purchasing habits and use that information [...]
L2 Releases 2011 Digital IQ Index: Fashion
October 13, 2011 By the ZippyCart Content Team L2 recently released its third annual Digital IQ Index for fashion, which ranks the digital competence of 49 prestigious fashion brands. The index ranks the brands based on the effectiveness of their digital strategies across four categories: site, digital marketing, social media, and mobile. Brands were given [...]
Getting Your Ecommerce Solution Ready for the 2011 Holidays
September 27, 2011 By the ZippyCart Content Team We know, it’s not even October yet. It’s a surprise every year when the holiday ads start to roll out immediately after fall hits, and we haven’t even gotten our Halloween costumes. (Some of us haven’t finished back to school shopping, either.) But realistically, preparing your ecommerce [...]
Guest Blogger Monday: Three Powerful Tools to Engage Customers
September 26, 2011 By the ZippyCart Content Team Our guest blog this week comes to us from Ross Kramer of Listrak. He covers three simple, but sometimes overlooked, strategies for increasing your customer loyalty and satisfaction. Introduction A survey conducted earlier this year with internet retailers revealed that while respondents almost unanimously agree that audience [...]
CrowdTwist Provides Ecommerce Solution For Brands; Rewards Fans
September 20, 2011 By the ZippyCart Content Team CrowdTwist is a new tool that allows brands to track and measure audience interaction across all online social channels. The CrowdTwist platform integrates itself into a brands website and connects to all of the brand’s social media channels to provide data about consumer engagement and ROI. It [...]
A Quick Look at Locayta’s Merchandising Platform
September 16, 2011 By the ZippyCart Content Team Locayta is one of the leading online merchandising and search solution providers. The company serves more than one hundred customers in the USA, Europe and Asia and allows eCommerce solutions to take control over their online sales performance. They feature some of the most advanced behavioral and [...]
Vintners’ Alliance Provides Ecommerce Solutions For Wineries
September 9, 2011 By the ZippyCart Content Team Vintners’ Alliance offers marketing and database technology for high-end wineries so that they can more effectively reach out to consumers via the Internet. The ecommerce solution provides technology to track and analyze purchase history data including customer location, the type of wine a customer buys, and time since [...]
Ecommerce Outfits Embracing SEO
August 18, 2011 By the ZippyCart Content Team Here at ZippyCart, we understand how important search engine optimization and search engine marketing (SEO/SEM) are to the success of your online store. You can set up a great ecommerce solution, fill it with high quality products, and be ready to provide top-notch customer service, but if [...]
MobileApps.com – The Future Of App Advertising And Discovery?
July 13, 2011 By the ZippyCart Content Team With Apple’s App Store and the Android Market boasting hundreds of thousands of apps, it’s hard for developers to get their apps discovered. MobileApps.com hopes to help solve that problem with their new mobile app-advertising-discovery-ecommerce solution tool. According to a Nielsen research report, only 58% of mobile [...]
Beezid Auctions Hires House-Bound Lohan For Commercial
June 23, 2011 By the ZippyCart Content Team It looks like Lindsay Lohan is still able to make some money despite her being under house arrest. The actress was charged with the theft a $2900 necklace some months ago. She was also charged with cocaine possession and drunk driving in 2007. A new online penny [...]
Google Acquires Admeld
June 14, 2011 By the ZippyCart Content Team After months of closed-door discussions and negotiations, it was announced that Google is set on acquiring Admeld., an online display-ad platform. The exact financial details of the deal have not been released, but sources close to the deal estimate that it will be valued at about 400 [...]
Apple Bans Pay-Per-Install Apps From App Store – Developers Hurting
June 2, 2011 By the ZippyCart Content Team Well over 300 iOS app developers have experienced a revenue decline of up to twenty percent due to Apple’s ban on pay-per-install apps in their app-selling ecommerce solution. The applications that are being banned provide incentives for the user to install a different app, while the original [...]
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