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Online Marketing & SEO

How to Use Online Store Analytics for Marketing

online store analytics

When developing a marketing plan for your online business, keep in mind that using online store analytics is an important method for tracking performance and making decisions for a successful future. It’s crucial to keep a close watch on the performance of your online store so that you can make the right decisions at the right time and continue to ... Read More »

Did Google Penguin Updates Killed Your Traffic?

Google Penguin Updates

Last spring, almost a year ago, Google launched Penguin 2.1.  Time flies when you are busy at work, however, and many websites are still suffering the consequences of the update.  Are you one who still needs to update their internet marketing strategy to accommodate for the Google Penguin Updates?  Do you know what Penguin actually means, as far as the ... Read More »

4 College Classes for eCommerce: Help Drive More Traffic to Your Site

College Classes for eCommerce So you’ve got an awesome website that has everything you could have dreamed of – except for visitors. Going back to school can help you learn new and updated skills that could lead to a serious bump in traffic. Yes, there are college classes for eCommerce help.  You don’t need an advanced degree, but if you ... Read More »

7 Tips for Altering Your Budget So You Can Hire an SEO Expert

female expert

Alter Your Budget So You Can Hire an SEO Expert The fourth quarter is when most businesses take real stock of their situations. CEOs and entrepreneurs look at what they accomplished in quarters one through three and what they need to do in quarter four to end the year “on top.” It’s also when they figure out what has been ... Read More »

How to Avoid Dangerous Blog Links – Post Penguin

Link building is not the same as it used to be. Though your website’s SEO still very much depends on backlinks, there are several changes that have happened to link building post-Penguin.  With every update, you need to keep up with the new expectations and know how to avoid dangerous blog links. First released on April 24, 2012, Google’s Penguin ... Read More »

How to Find Your Target Audience and Help E-Commerce Success

What’s your idea of running an online business? There are many who think running an eCommerce store is simply posting and selling products. Sadly though, it’s a lot more complicated in today’s world of eCommerce. No matter what niche you belong to, there’s tough competition for attracting customers so you need to find your target audience and develop a strategy ... Read More »

Social Media Tips for Late 2013 (and Beyond)

The old rules for marketing are dead! Social media has swept over modern-day marketing for online businesses and brick and mortar SMBs.  Online business owners, especially, are having to keep up and make many changes to stay competitive so keeping up with social media tips is an important consideration. Social media marketing is an effective way to reach a target ... Read More »

Email Marketing 101: How to Write the Perfect Customer Email

inventory

Every company now seems to be on the email marketing bandwagon and with good business justification. Email is one of the most efficient marketing communications tools available today with current and potential customers, partially because it is very cost effective. With such popularity, inboxes are now saturated with messages, the vast majority of which are poorly written and border on ... Read More »

Tips for Building Quality Business Presentations to Enhance Your Company’s Reputation

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There is nothing a customer loves more, or a potential customer wants to see, than an indication that your business is professional, tech savvy, thorough, and connected. Newsletters and emails are great, but when it comes to customer outreach, quality business presentations signal that you — and your company — are serious and engaged. Follow these tips to create Quality ... Read More »

How to Use Pinterest to Drive Traffic to Your Blog

Pinterest is a place where collections of beautiful imagery and amazing content abound. It is also a great way to engage a new and relevant readership in your blog.  But best of all, online business owners can use Pinterest to drive traffic to your blog is a great way to generate traffic and keep in touch with your target audience. Internet ... Read More »