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Online Marketing & SEO

Why is Inbound Marketing Better for Online Stores?

By the ZippyCart eCom team March 7, 2013 In order to keep up with the changing consumer demands, the techniques of marketing also change their course. As the owner of an online business or an e-commerce store, you may have heard about ‘inbound marketing’, as opposed to outbound marketing. But do you know what inbound marketing is and how it ... Read More »

Paid Celebrity Tweets… do they work?!

By Susan Delly March 1, 2013 Social media has long proven itself to be an effective way for online business owners to keep in touch with their shoppers and increase sales and revenue in doing so.  Aside from the basic tweeting and promotion, however, what can you do with it?  One of the underground trends that you may not have ... Read More »

Responsive Web Design 101

By Matt DeLong, CEO of CoreCommerce Feb 25, 2013 The use of tablets or smartphones to surf online has been a driving force for a movement in web development called responsive design. Simply put, responsive design is a single web design that adapts itself to multiple screen sizes, no matter which type of device, tablet or smartphone is used. According ... Read More »

Your Business’s Online Reputation Could Gain You Customers – or Make You Lose Them

By Sarah Brooks February 4, 2013 People use the internet for literally everything nowadays – whether to look up a recipe, find an old classmate, diagnose your own illness, or gather information on a business. If you’re a business, managing your online reputation is crucial to your success. If you’re a small company and think you don’t need an internet ... Read More »

6 Breakthrough Marketing Methods for Your Business

By Sarah Brooks Jan 21, 2013 Unique ways to get your business out there Marketing used to be easy. It used to be simple. There were essentially three ways to go about it – placing your ad in a newspaper or magazine, picking up the phone and calling potential clients, or good ol’ fashioned face-to-face communication. Now, we’re living in ... Read More »

What Will 2013 Bring for Online Video?

By Kelly Ford January 14, 2013 The last 12 months have been pivotal for the US online video industry.  The following State of Video in E-Commerce  infographic is a compilation of US online video industry key trends and metrics, as well as outlook and perspective for 2013. The collective findings and data shared in this report are sourced from industry leaders ... Read More »

Duplicate Content and eCommerce Websites: how to optimize your ecommerce website for SEO

By Stanley Harper January 14, 2013 A year later… many ecommerce websites are still suffering. Google released the Panda update back in February 2011 and this was an attempt by the search engine to get rid of web spam and link farms. However, in its aftermath, a huge majority of those hit, apart from the link farms were legitimate ecommerce ... Read More »

13 Social Media Tips for Start-Ups in 2013

By the ZippyCart eCom Team January 9, 2013 The social media landscape has changed quite a lot over the last one year. While there are many start-ups that have yet to embrace social media, you should gear up, anticipate current trends and include social media into your overall marketing plan as soon as possible. To develop a powerful social strategy, ... Read More »

How to Power Up Your eCommerce Sales: Persist; Don’t Intrude

By Craig Fox, Founder of PinnacleCart January 7, 2013 It’s clear that more than 71% of customers abandon shopping carts.  We only have to look at the combined findings from Forrester’s Understanding Shopping Cart Abandonment Report[1] and The Science of Shopping Cart Abandonment research report to understand the facts behind that.  Those reports will show us that customers leave for a ... Read More »

2013 Tips on How to Use Pinterest to Drive E-commerce Sales

By Kim Willington January 7, 2013 Pinterest is one of the fastest-growing social-networking sites, and it has quickly become the third largest social network. The site is responsible for more referral traffic than LinkedIn, YouTube and Google+ combined. It is plain to see how much marketing potential the site offers for online businesses and particularly e-commerce sites. Learning how to tap ... Read More »