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Social / Mobile News

Utilizing Instagram to Increase Your Online Business’s Reach

According to Statistic Brain, the average attention span of a goldfish is nine seconds. The average attention span of a human is eight seconds. This is why your business needs Instagram. Why Instagram Works Instagram is tailored to fit the image-conscious audiences of today. People are bombarded with information coming at them from every direction. Instagram appeals because its interface ... Read More »

Social Media Do’s and Don’ts for E-Commerce Business Owners

By the ZippyCart eCom team May 7, 2013 Popular social media platforms like Facebook, Google+ and Twitter are growing their active users count by millions. The number of active users on Facebook has totaled up to 700 million while Google+ has 300 million of them. Twitter is also not far behind with around 200 million active users. Certainly, social media ... Read More »

What to Look For in an eCommerce Dashboard

By Lanette Willis May 6, 2013 It’s become standard these days for eCommerce shopping cart platforms to have some kind of eCommerce dashboard feature. So standard in fact, that it’s easy to assume every eCommerce dashboard is basically the same, and to overlook the true power and convenience that can be offered by this tool. Not all eCommerce dashboards out there ... Read More »

Why is Inbound Marketing Better for Online Stores?

By the ZippyCart eCom team March 7, 2013 In order to keep up with the changing consumer demands, the techniques of marketing also change their course. As the owner of an online business or an e-commerce store, you may have heard about ‘inbound marketing’, as opposed to outbound marketing. But do you know what inbound marketing is and how it ... Read More »

Paid Celebrity Tweets… do they work?!

By Susan Delly March 1, 2013 Social media has long proven itself to be an effective way for online business owners to keep in touch with their shoppers and increase sales and revenue in doing so.  Aside from the basic tweeting and promotion, however, what can you do with it?  One of the underground trends that you may not have ... Read More »

Responsive Web Design 101

By Matt DeLong, CEO of CoreCommerce Feb 25, 2013 The use of tablets or smartphones to surf online has been a driving force for a movement in web development called responsive design. Simply put, responsive design is a single web design that adapts itself to multiple screen sizes, no matter which type of device, tablet or smartphone is used. According ... Read More »

13 Social Media Tips for Start-Ups in 2013

By the ZippyCart eCom Team January 9, 2013 The social media landscape has changed quite a lot over the last one year. While there are many start-ups that have yet to embrace social media, you should gear up, anticipate current trends and include social media into your overall marketing plan as soon as possible. To develop a powerful social strategy, ... Read More »

The Favorite Marketing Tools of Online Store Owners

By Susan D October 10, 2012 These days, marketing can make or break an online business so it’s important to pick an eCommerce solution that has a robust set of marketing tools.  Every business has different needs, of course, but our ZippyCart team of experts has compiled a list of the general favorite marketing tools of online business owners. Social ... Read More »

QR Codes and Smartphones

By Susan D Sept 6th, 2012 QR, QR codes, quick response codes… Observant consumers across the globe have witnessed a rush of QR codes popping up over the last year or so.  Here in the SF Bay area, these 2 dimensional codes are creatively built into products ads and strategically placed around the city.  When out with my friends, we ... Read More »

How to Get Your E-Commerce Products in Front of Facebook Users

By the ZippyCart content team August 23, 2012 As the owner of an e-commerce site, you spend your day acquiring products, marketing them beautifully, targeting your customer base, and fulfilling sales. You don’t have time to mess around on Facebook. If you feel this way, you may be missing out on a huge opportunity to boost your bottom line. Facebook ... Read More »