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What You Need to Know About Twitter Commerce – The Buy Button

twitter commerce

Would you like to shop and sell through Twitter Commerce? If you said ‘Yes’, and the idea sounds quite interesting, you’re time has come. Recently, Twitter announced their newest feature – the ‘Buy’ button. Welcome to Twitter Commerce.  This step will boost its e-commerce strategy while ramping up advertising revenues. If you’re an ecommerce business owner or run an online store, this ... Read More »

Why Ecommerce Social Media Marketing Has Come of Age

Why Social Media Has Come of Age

Every online marketer knows how important social media is for digital marketing. With Penguin, Panda and other Google penalties, there is not sure-shot way of driving traffic to your website using old-fashioned SEO. On the other hand, social media sites like Facebook, Twitter, Instagram and Pinterest are emerging as awesome platforms for driving valuable traffic to ecommerce websites. However, not ... Read More »

Utilizing Instagram to Increase Your Online Business’s Reach

According to Statistic Brain, the average attention span of a goldfish is nine seconds. The average attention span of a human is eight seconds. This is why your business needs Instagram. Why Instagram Works Instagram is tailored to fit the image-conscious audiences of today. People are bombarded with information coming at them from every direction. Instagram appeals because its interface ... Read More »

Social Media Tips for Late 2013 (and Beyond)

The old rules for marketing are dead! Social media has swept over modern-day marketing for online businesses and brick and mortar SMBs.  Online business owners, especially, are having to keep up and make many changes to stay competitive so keeping up with social media tips is an important consideration. Social media marketing is an effective way to reach a target ... Read More »

How to Use Pinterest to Drive Traffic to Your Blog

Pinterest is a place where collections of beautiful imagery and amazing content abound. It is also a great way to engage a new and relevant readership in your blog.  But best of all, online business owners can use Pinterest to drive traffic to your blog is a great way to generate traffic and keep in touch with your target audience. Internet ... Read More »

Social Media Do’s and Don’ts for E-Commerce Business Owners

By the ZippyCart eCom team May 7, 2013 Popular social media platforms like Facebook, Google+ and Twitter are growing their active users count by millions. The number of active users on Facebook has totaled up to 700 million while Google+ has 300 million of them. Twitter is also not far behind with around 200 million active users. Certainly, social media ... Read More »

What to Look For in an eCommerce Dashboard

By Lanette Willis May 6, 2013 It’s become standard these days for eCommerce shopping cart platforms to have some kind of eCommerce dashboard feature. So standard in fact, that it’s easy to assume every eCommerce dashboard is basically the same, and to overlook the true power and convenience that can be offered by this tool. Not all eCommerce dashboards out there ... Read More »

How to Use a Blog to Attract Traffic to Your Online Store

By the ZippyCart eCom team May 1, 2013 There are many ways that you can attract traffic to your online store. What you need to figure out is… which are the most effective ways to generate more traffic from your niche market?  Sure, building an attractive online store with a good e-commerce solution (aka shopping cart software) is the most ... Read More »

How to Make and Use a Social Media Calendar

Editorial calendars are not just for books, magazines or newspapers. Though they have been in existence for ages, their presence today has extended into the world of the web as well. If you want to get the most out of your social media efforts, it’s a good idea to use social media calendars. Just formulating goals is not enough when ... Read More »

Why is Inbound Marketing Better for Online Stores?

By the ZippyCart eCom team March 7, 2013 In order to keep up with the changing consumer demands, the techniques of marketing also change their course. As the owner of an online business or an e-commerce store, you may have heard about ‘inbound marketing’, as opposed to outbound marketing. But do you know what inbound marketing is and how it ... Read More »