April 14th, 2012
By Susan Delly
What happens when you buy something online? To the average consumer, it’s a simple process of adding an item to the virtual shopping cart and pressing the ‘buy now’ button… but what really happens? The truth is, your simple check-out process is a series of steps that go through several different processes before it’s sent back to you with an approval. The chosen eCommerce solution software of the online store that you’re purchasing through will make or break your check-out process.
When I’m ask what I do for work, I often get into a lengthy discussion of how I evaluate, review and rank eCommerce solutions software (aka shopping carts). That leads into further talk of merchant accounts, gateways, your bank, credit cards and yadahyadahyadah. At the end of my explanation, people are still confused and sometimes think I work in related areas such as SEO and online marketing because I’ve explained how SEO is an important consideration with a hosted eCommerce solution. While that’s part of what I review, it doesn’t really explain ZippyCart.com and the work I do. The truth is that most don’t understand the processes that occur after a credit card has been swiped, unless they’re in the industry.
Tonight was another one of those nights where conversation led to work and me trying to break-down the credit card approval process in a user-friendly way. When I got home from the wedding I was at, I searched out an easier way to explain the basic parts of eCommerce solution evaluations that I do. I found this awesome infographic that will help in the future!