Editorial calendars are not just for books, magazines or newspapers. Though they have been in existence for ages, their presence today has extended into the world of the web as well. If you want to get the most out of your social media efforts, it’s a good idea to use social media calendars. Just formulating goals is not enough when you are really serious about achieving success with social media marketing. You must write them down as well.
That’s exactly where a social media calendar comes into play.
Editorial and social media calendars do an excellent job of connecting content with different themes of social media, and much more. Whether you want to post content to your blogs, Facebook, Twitter, LinkedIn, Google Plus or YouTube, it’s highly recommended to make a social media calendar.
Social media is a huge opportunity for small businesses to reach out to their target audience in an effective way. Without making and using a social media editorial calendar, however, you’ll never be able to maximize engagement with the audience. A social media calendar enables you to become committed, plan your content strategy in advance, be innovative, keep pace with the latest industry trends and measure your success.
If you are ready to create a social media calendar for your online business, given below are some of the most important tips.
Be Clear about Your Goals
The main purpose of your creating a social media calendar is to fulfill your goals and objectives. Unless you know what you want to achieve, you will not be able to develop a content strategy that works really well. While deciding your goals, do remember to focus both on short-term and long-term goals.
Know Your Audience
Another important point to focus on while making a social media calendar is to know your audience really well. Depending on the niche you cater to, you should be able to become fully aware of what your target audience wants to know, what they really like and what they are actually looking for.
Pay Attention to Frequency (and Timing)
The frequency of posting content to social media platforms and the time of the posting are of utmost importance. Each of the social media networks is different in terms of their reach, influence and the kind of audience they attract. Choose appropriate frequency and timing for each of the platforms where you want to engage your audience. Keep experimenting to know what works best.
Pick Right Content Categories
An important aspect of a social media calendar is the number of categories (and sub-categories) you should create. All you need to make sure while dividing your content into different categories and sub-categories or themes is that they are not too many to manage.
Get Everybody in the Organization Aboard
While creating a social media calendar and using it for your business growth, don’t try to be a one-man army. In fact, you should ensure you have every important employee in your company included. Whether it’s the executives, the product development team, PR or customer service, make them aware of your social media plan and a part of the entire process.
Build a Unique Voice
If you’re an online business or brand, you should pay careful attention to building a unique voice in the target market. What kind of tone would you want your business to be recognized with – friendly, serious, informative? Decide, and get it implemented as you make your social media editorial calendar.
Track Your Progress
In addition to social media calendars, there are plenty of social media measurement tools available out there. Pick the most appropriate tools for your needs and use them to track the progress of your social media marketing efforts. When you know where you’re actually headed, you can easily adjust or improve your strategy.
Do you use a social media calendar? We’d love to hear your tips in the comments below.