July 08, 2009
By the ZippyCart Shopping Carts Content Team
Jim Lenskold, author of the recent MarketingProfs ROI Study will be hosting a free webinar on July 22nd about increasing your ROI and improving your overall eCommerce performance. In this webinar, attendees will learn how to gain discipline in measuring and analyzing data to improve ROI, how to determine what long-term marketing investments are appropriate, as well as gain immediate tips to improve overall performance and ROI in the short term. The one hour long webinar starts at 11am PST and will cover ideas that can be done on a tight budget as well as some tips that may require a larger investment.
Jim Lenskold is the President of Lenskold Group, Inc., a company that has earned itself the reputation as a thought leader in the world of online marketing and ROI improvements. Founded in 1997, the company has taken multiple Fortune 500 companies under its wing including JPMorgan, MasterCard, and more to cover a diverse range of business models and industries. His book, Marketing ROI, was named one of the top 5 marketing books of 2004. This experience and research culminates into an expert opinion worth getting advice from. To attend this webinar, register for free and clear your schedule on Wednesday July, 22nd at 11am PST.
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
book marketing offline is quite time consuming but if we talk about online book marketing, it is a different story:*~