August 03, 2009
By the ZippyCart Shopping Carts Content Team
To finish out July, Sigma Micro launched a new discount ecommerce site called LastAndFinal.com. The site boasts “merchandise at deep discounts below original retail prices” and could be a future competitor for the clearance mogul Overstock.com. According to the recent press release:
“LastandFinal.com merchandise is supplied by niche retailers with unsold and overstocked inventory. Liquidating these products through LastandFinal.com minimizes retailers’ valuable occupied warehouse space. Sigma Micro offers LastandFinal.com as a merchandise liquidation channel for all interested direct retailers of quality products, including over 100 current client companies. LastandFinal.com is powered by Sigma’s flagship product, SigmaCommerce”
The website is an interesting new move for Sigma, a company known for its ecommerce solutions offered to other online etailers. This places Sigma directly into the shoes of the many customers they have served in the past, and lives on their own ecommerce shopping cart platform. As a startup site, they set the bar pretty high with a low-price guarantee and offer an eye-catching “Deal of the Day” widget to encourage impulsive spending. They also match the low $2.95 shipping rate of Overstock.com, showing that Overstock was at least an inspiration to this new venture.
It will be interesting to keep an eye on LastAndFinal.com. According to Compete.com, it’s too soon to tell how this site is doing in terms of traffic, but if it picks up, it could turn into a worthy competitor for Overstock.com
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
