July 29, 2009
By the ZippyCart Shopping Carts Content Team
A little over a month since the launch of Bing, Microsoft’s latest search engine, Yahoo has bent to the whims of their Microsoft suiter and agreed to a new partnership. If this new partnership prevails (anti-trust laws could halt it), Yahoo will adopt Microsoft’s search algorithm in exchange for 88% of all ad revenue from the combined engines. Critics are seemingly “underwhelmed” about this new deal because it will take about 2 years to implement and provides no up-front monetary benefit for Yahoo. This skepticism also shows through in Yahoo’s stocks as they took an 11% hit shortly after the announcement while Microsoft increased by only .7%
In the wake of this announcement, many look to Google wondering what will happen next. Google remains strong with 65% market share while Yahoo and Bing combined makeup less than 30%. Some believe that Google will use their lobbying resources to halt the deal entirely, just as Microsoft did in 2008 when Yahoo and Google tried to establish an advertising partnership. In the end, if this partnership achieves success, Google still has 2 years to implement necessary changes and innovations that will keep it on top.
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
