Mobile Web Store: a Fashion Tribute or Urgent Necessity?

By Nicolas Fincher
October 31, 2012

Getting Mobile-Ready – Being Sleek or Being Smart

Only a few years ago, mobile gadgets like smartphones, iDevices and tablet PCs were the signs of eminence – because of their rather high price, only well-off people could afford these technological advancements. However, as a natural matter of progress, today’s mobile devices have lost their value and become standard attributes of our everyday life. Many families even have a device for every member, including children.

These changes reflect the current tendencies in the m-commerce and mobile stores, turning them from fashion trends into urgent necessity. Originally, many online business owners created mobile versions for their web stores in order to stand out from the crowd and be on the cutting edge of the latest trends. Today however, as you’ve probably noticed, clients are getting more and more addicted to their smartphones, iPhones, iPads, etc. They use their mobile devices for the great variety of purposes, including online shopping. This makes m-commerce a necessity.

Many modern shoppers appreciate (and almost expect) the opportunity to visit web stores and make necessary purchases while they are on-the-go, without being tied down to their home or office computers. Most online stores admit that their mobile traffic makes a significant contribution to the overall traffic they get on a daily basis, and this volume is increasing every single day. Moreover, some online ventures confess that before going mobile-ready, they had received many complaints saying that their websites needed mobile versions.

Nowadays, it has become imperative to make your e-commerce website mobile-friendly and provide your visitors with an ultimate shopping experience from their smartphones and iDevices. Otherwise, there may be a high chance for your web store to be viewed as outdated and it will be increasingly difficult to gain and retain a competitive edge on the modern market.

Various media sources report that today’s m-commerce market is progressive commerce and is growing every single day. In other words, we have entered a so-called mobile-tablet era. While getting more powerful and functional, modern mobile devices and tablet PCs provide users with a much more convenient and improved web surfing experience, including online shopping, and thus deliver online business owners new, remarkable opportunities to improve brand awareness and increase sales.

No doubt, getting a mobile-optimized web store version is no longer a fashion tribute, but rather an urgent need for every online venture aimed to grow, expand and succeed on the modern highly-competitive Web market. Let’s sum up the most crucial advantages of having a mobile presence:

  • Be more available to modern, on-the-go markets.
  • Stay on top of the latest e-commerce trends.
  • Increase your overall traffic rates.
  • Attract more prospects with additional accessibility.
  • Show your visitors that you’re a customer-oriented business.

Mobile Applications vs. Mobile Websites

Do you wonder what the best way to go mobile is?  There are two basic concepts for establishing a mobile presence; you can download and install a mobile application for web store browsing or you can make sure your e-commerce website is optimized for a full-fledged mobile experience.

Mobile Apps

At first glance, the download and installation requirements for mobile applications may impose a sort of barrier between your visitors and your website. However, there are certain market niches and cases where this necessity really makes sense.  For example, interactive e-commerce projects (e.g. web gaming portals), complicated sets of data that need manipulation, and anything that would like to function without internet connections are best through mobile apps.

Mobile Websites

Mobile websites may not be best for the specific markets above but they’re perfect if you want a website that is instantly available, without any download requirement.  They are also easier to maintain, update, share and… they cost less.  Any website can eventually be turned into an application so, in many cases, it may be best to start here.

Luckily, today there are plenty of powerful and efficient programs and applications you can take advantage of to make your online store mobile-ready for viewing and shopping.  Take your time to choose the optimal solution for your business and establish an ultimate, multifunctional mobile presence for your web store

Guest author Nicolas Fincher is a community and marketing manager at CS-Cart, an established company specializing in online shopping cart systems.

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